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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Facts & Data Archive

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Special Report: State of Online Services in Banking

Special Report: State of Online Services in Banking

An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.  
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Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust

Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust

Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.  
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What’s The Single Biggest Financial Marketing Issue In 2012?

What’s The Single Biggest Financial Marketing Issue In 2012?

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.  
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State of Bank & Credit Union Marketing In 2012

State of Bank & Credit Union Marketing In 2012

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.  
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CMO Study: Consumer Anxiety Straining Bank Marketing Communications

CMO Study: Consumer Anxiety Straining Bank Marketing Communications

Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.  
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Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU

See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of  
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Despite Turbulent Year, Consumers Are More Satisfied With Banks & Credit Unions

Despite Turbulent Year, Consumers Are More Satisfied With Banks & Credit Unions

Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with last year. Are things starting  
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Banking Consumers Getting More Mobile and More Digital

Banking Consumers Getting More Mobile and More Digital

Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.  
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Consumers Sour on Big Banks, Sweet on Credit Unions

Consumers Sour on Big Banks, Sweet on Credit Unions

This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still  
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Online Account Opening Frustrates Customers, As 1 in 4 Abandon the Process

Online Account Opening Frustrates Customers, As 1 in 4 Abandon the Process

People apply for accounts online because they think it's faster and more convenient than visiting a branch. Turns out that isn't always the case.  
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Study Shows Free Checking Marching Towards Extinction at Big Banks

Study Shows Free Checking Marching Towards Extinction at Big Banks

The number of free checking accounts continues to shrink. Everything else -- account requirements, monthly fees, minimum balances, ATM surcharges and overdraft fees -- are  
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The Top 400 Banks on Twitter

The Top 400 Banks on Twitter

Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets. It's the most comprehensive study you've  
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Datahead: Switching, Deposits & Debit Cards

Datahead: Switching, Deposits & Debit Cards

1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage  
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UK Banks Feel Pressure as Satisfaction & Loyalty Sink

UK Banks Feel Pressure as Satisfaction & Loyalty Sink

Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.  
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How Much Do Credit Union Marketers Make? And Are They Happy?

How Much Do Credit Union Marketers Make? And Are They Happy?

Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.  
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Word-of-Mouth Banking

Word-of-Mouth Banking

What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.  
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Why Do People Switch Banks? What Are Branches Good For?

Why Do People Switch Banks? What Are Branches Good For?

This report sheds light on critical issues that encompass switching triggers, satisfaction levels, trust, the customer experience and the role of branches.  
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