The banking industry usually segments based on income, but age is a better predictor of checking account choices, behaviors and profitability.
Financial shoppers that aren't particularly interested in any specific account features are most likely to choose a regional bank.
Reloadable debit cards are an alternative for those consumers who don't write checks.
Small institutions must promote surcharge-free ATM access to meet consumers’ demands, and should consider ATM fee rebates for high value customers.
A lucrative segment of consumers wants free checking and savings, but many banks are killing these services. Are they shooting themselves in the foot?
Interest in student checking accounts peaks in late summer. Help students avoid fees and you can open more accounts before kids go back to school.
Over half of consumers shopping for a new bank only consider institutions within 5 miles of their location. But one segment doesn't care if they have to drive 50 miles. Who are they?
You'd think that people with the lowest average balances are those who overdraw their accounts most often, but that's not the case.
A handful of small institutions offer “rewards” checking accounts, yet these accounts over-perform because consumers choose them more often.