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The Unbanked vs. The Superbanked
May 24th, 2012
At the far extremes of the retail banking spectrum, there are 12.2 million unbanked U.S. adults, and 11.3 million who are heavy users, what Scarborough
Research Archive
Survey Shows Americans Ready For Digital Wallets In A Cashless Society
May 15th, 2012
Americans are ready to abandon cash and checks, as physical payment tools are increasingly viewed as frustrating and inconvenient. Is your financial institution ready?
Mobile Banking Set To Explode, Here’s What Marketers Need to Know
April 24th, 2012
Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.
Javelin Identifies BofA, Citi And USAA As Top Tablet Banks
April 18th, 2012
A new research report from Javelin shows tablet adoption in the retail banking industry growing to 40% by 2016.
Global Retail Banking Study Serves Buffet Of Tasty Factoids
April 02nd, 2012
73% of consumers view branches as a primary link to their bank… 60% are wary of social channels… 40% are annoyed by how difficult banking
Study Shows Consumers Distrust Banks More Than Any Other Industry
March 20th, 2012
Less than half of the public trust financial services and banks to do what is right, making them the least-trusted industries on earth for the
Customers Leave BofA and Wells Fargo, But Half Switch To Another Big Bank
February 29th, 2012
But half of the customers leaving a large bank in the past year ended up moving their money to another large bank.
Study Raises New Questions About Bank Transfer Day Fee-asco
February 13th, 2012
The media sure made a lot of noise over Bank Transfer Day, but some cold, hard stats shed new light on the switch-themed event.
Special Report: State of Online Services in Banking
February 06th, 2012
An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.
Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust
January 25th, 2012
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
What’s The Single Biggest Financial Marketing Issue In 2012?
January 18th, 2012
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
State of Bank & Credit Union Marketing In 2012
January 17th, 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
CMO Study: Consumer Anxiety Straining Bank Marketing Communications
January 10th, 2012
Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.
Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU
December 19th, 2011
See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of
Despite Turbulent Year, Consumers Are More Satisfied With Banks & Credit Unions
December 15th, 2011
Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with last year. Are things starting
2012 Financial Marketing Survey: 20 Questions About This Year
December 14th, 2011
The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking sector.
Banking Consumers Getting More Mobile and More Digital
November 10th, 2011
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.
Consumers Sour on Big Banks, Sweet on Credit Unions
November 04th, 2011
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still
Online Account Opening Frustrates Customers, As 1 in 4 Abandon the Process
October 26th, 2011
People apply for accounts online because they think it's faster and more convenient than visiting a branch. Turns out that isn't always the case.
Study Shows Free Checking Marching Towards Extinction at Big Banks
October 05th, 2011
The number of free checking accounts continues to shrink. Everything else -- account requirements, monthly fees, minimum balances, ATM surcharges and overdraft fees -- are
