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Special Report: State of Online Services in Banking
February 06th, 2012
An exhaustive report from comScore tackles tough questions about the digital banking space. It’s a must-read.
Research Archive
Customers Hold Grudge With Referrals Against The Banks That Blew Their Trust
January 25th, 2012
Even though banking customers say they are more satisfied with their institution than last year, banks aren’t back in people’s good graces quite yet.
What’s The Single Biggest Financial Marketing Issue In 2012?
January 18th, 2012
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
State of Bank & Credit Union Marketing In 2012
January 17th, 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
CMO Study: Consumer Anxiety Straining Bank Marketing Communications
January 10th, 2012
Bank marketers believe consumers are stressed and panicky. As a result, 87% feel their job has become harder, and 34% have seen marketing cutbacks.
Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU
December 19th, 2011
See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list. Are you one of
Despite Turbulent Year, Consumers Are More Satisfied With Banks & Credit Unions
December 15th, 2011
Consumers say they are more satisfied with banks and credit unions, and are less likely to switch when compared with last year. Are things starting
2012 Financial Marketing Survey: 20 Questions About This Year
December 14th, 2011
The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking sector.
Banking Consumers Getting More Mobile and More Digital
November 10th, 2011
Mobile devices are increasingly becoming consumers' primary banking tools, and not just for Gen-Y.
Consumers Sour on Big Banks, Sweet on Credit Unions
November 04th, 2011
This study shows just how bad consumer sentiment has turned towards big banks, with nearly 1 in 10 of BofA's customers irked. But people still
Online Account Opening Frustrates Customers, As 1 in 4 Abandon the Process
October 26th, 2011
People apply for accounts online because they think it's faster and more convenient than visiting a branch. Turns out that isn't always the case.
Study Shows Free Checking Marching Towards Extinction at Big Banks
October 05th, 2011
The number of free checking accounts continues to shrink. Everything else -- account requirements, monthly fees, minimum balances, ATM surcharges and overdraft fees -- are
The Top 400 Banks on Twitter
October 03rd, 2011
Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets. It's the most comprehensive study you've
The Online IQ of Retail Banks: Feeble or Genius?
August 22nd, 2011
An NYU study quantifies the digital competence of 17 retail banks, scoring each on an IQ scale. The full report includes a number of fascinating
Study Proves Vital Strategic Importance of Smooth Online Banking Experience
August 15th, 2011
Keeping online banking customers happy is the key to cross-selling, referrals and growth, according to a study by ForeSee Results.
Datahead: Switching, Deposits & Debit Cards
July 27th, 2011
1 in 4 say they will likely switch banks again in the next 12 months… Four banks control half the deposits… And debit card usage
UK Banks Feel Pressure as Satisfaction & Loyalty Sink
June 07th, 2011
Banks' relationships with UK customers struggle, with Gen-Y being the hardest to please. The good news? Two-thirds use online banking at least weekly.
How Much Do Credit Union Marketers Make? And Are They Happy?
June 06th, 2011
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
Word-of-Mouth Banking
June 01st, 2011
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.
Why Do People Switch Banks? What Are Branches Good For?
May 19th, 2011
This report sheds light on critical issues that encompass switching triggers, satisfaction levels, trust, the customer experience and the role of branches.
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?
May 04th, 2011
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?
How Does Your Checking Account Stack Up Against the Big Banks?
April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.
