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Citi Bikes
May 21st, 2012
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back
Guerilla & Non-Traditional Archive
Bank Has Fun With Series Of Creative Guerilla Stunts
July 25th, 2011
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
The Singer
March 08th, 2011
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
People React Strangely in Money Tree Experiment
October 15th, 2010
How do people react when presented with a tree full of free money? Watch this video and see for yourself. The two most common reactions
Barclays Takes Branded ‘Innovation Bus’ on Tour
October 14th, 2010
Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation
Money Grows on Trees in RaboDirect PR Guerilla Stunt
July 20th, 2010
Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to
TD Introduces Mascot, But What the Heck Is It?
June 16th, 2010
A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their
15 of the Best Guerilla Promotions in Banking
April 27th, 2010
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
Guerilla Good Deeds Promote New Branch
November 17th, 2009
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to
Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt
August 18th, 2009
Seattle Metropolitan Credit Union’s “Intentionally Left Bank” campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based
Buzz From Haircuts: ‘Hot Hair Challenge’
August 06th, 2009
This summer, Northwest Resource Federal Credit Union launched a buzz campaign that gave hair stylists in downtown in Portland, Oregon the chance to win a
HSBC Takes Over a NYC Park With Its ‘Soapbox’
July 27th, 2009
Last October, HSBC debuted its “Different Values” campaign in a bold series of print ads — 17 in total — in New York magazine. The
Credit Union Gives Snarky ‘Greeting Card’ to Banks
March 06th, 2009
Coast Capital Savings is collecting hundreds of signatures of Canadians in what the credit union is describing as “B.C.’s biggest greeting card.” The tongue-in-cheek card
Canadian Credit Union Goes Fully Guerilla
December 15th, 2008
FirstOntario Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items — such as
Merged Bank Uses Guerilla Tactics to Launch New Brand
December 09th, 2008
“What we tried to do is replicate the surprise and delight tactics that happen within each TD Bank store.” – Greg Siano, EVP/Tierney Communications After
Countybank Cooking Up Biscuits for Breakfast
December 02nd, 2008
It looks like a fresh-baked biscuit. But it’s really a direct mail piece (pictured above) sent out by Countybank down in South Carolina. This clever
Westpac Rolls Out Free Checking with “Truth Pod”
November 24th, 2008
Westpac Bank in Australia took a plain-looking red booth, something it calls the Truth Pod, around to various locations across Sydney. People who ventured into
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November 13th, 2008
A print ad obscures all the text with asterisks to highlight the banks’ encryption capabilities. “We found we didn’t have a brand. People were generally
Sydney Credit Union Generous with ‘Free Hugs’
October 30th, 2008
Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street
