The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
In the midst of your holiday preparations and jubilations, you — along with the rest of America — probably missed the San Diego County Credit Union Poinsettia Bowl. Played on December 23, the game pitted
A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No fancy Web 2.0-style microsite. No online social media component. Nope.
There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook account, a blog,
Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank of America is after an even bigger deal to sponsor
Why not blow it all on naming rights for the NY Mets ballpark? That’s what Citibank is doing. $20 million a year for 20 years. That’s $400 million. For a sponsorship. Think about it. 95%
Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of a number of top NASCAR Sprint Cup Series drivers whose