Sponsorships Archive
BubbaLuvs That Credit Union SupaFan Promotion
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
San Diego County Credit Union Poinsettia Bowl?
In the midst of your holiday preparations and jubilations, you — along with the rest of America — probably missed the San Diego County Credit Union Poinsettia Bowl. Played on December 23, the game pitted
BofA’s “how long can you touch it” promo
A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No fancy Web 2.0-style microsite. No online social media component. Nope.
The Web 2.0 Make/Buy Decision
There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook account, a blog,
Batter Up! Yankee Stadium Next For Big Bank Sponsorship
Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank of America is after an even bigger deal to sponsor
What To Do When You’ve Got $400 Million Laying Around
Why not blow it all on naming rights for the NY Mets ballpark? That’s what Citibank is doing. $20 million a year for 20 years. That’s $400 million. For a sponsorship. Think about it. 95%
NASCAR Banking
Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of a number of top NASCAR Sprint Cup Series drivers whose
BofA Grabs for Olympic Rings
The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The effort centers around an online video contest to see who
