Public Relations Archive
When will the media’s infatuation with credit unions end?
Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this sleepy sector of the financial industry. But these days, the
Sydney Credit Union Generous with ‘Free Hugs’
Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street teams across Sydney conducting “Random Acts Of Generosity” including giving
Got money to lend? Tell the world and get free press
Everyone’s hearing about how “money is tight” and we’re in the middle of a severe credit crunch. So if you’ve got money to lend, tell the world. It’s a much more effective way to reassure
Putting the good press about credit unions to work
Here’s an example of how one credit union, Sharonview FCU, is utilizing all the good press credit unions have been getting lately. They took snippets from articles shared here at The Financial Brand and created
BofA’s “how long can you touch it” promo
A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No fancy Web 2.0-style microsite. No online social media component. Nope.
Giveaway $10, Get Big PR Splash
Seattle Metro Credit Union wanted to know what socially-conscious people might do with a little extra money, so it asked them: “If we gave you $10? What would you do for someone else?” For their
Your Guide to Meltdown Terminology
Here’s a handy glossary to help you translate the news media’s coverage of the economic meltdown, courtesy of The Financial Brand. “Flight to Liquidity” Translation: “Mutual funds??? Are you kidding? My money is under my
As if credit unions need another reminder…
Need more proof that existing market conditions are creating an optimal environment for credit unions to flourish? Here it is. “As banks struggle, credit unions get rush of new customers.” — The News Tribune “Credit
The Five S’s: Safe, Strong, Stable, Secure, Sound
So you’re thinking about running a “safe and sound” campaign? Here are some various perspectives to ponder as you craft your strategy. ==================================== Financial marketers are unsure about what to say: “The situation is so
The media falls in love with credit unions
Here are over a dozen references to credit unions in the mainstream media in recent weeks. Most of them stop shy of outright endorsements, but many of them unabashedly urge people to make the switch.
The Web 2.0 Make/Buy Decision
There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook account, a blog,
Batter Up! Yankee Stadium Next For Big Bank Sponsorship
Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank of America is after an even bigger deal to sponsor
What To Do When You’ve Got $400 Million Laying Around
Why not blow it all on naming rights for the NY Mets ballpark? That’s what Citibank is doing. $20 million a year for 20 years. That’s $400 million. For a sponsorship. Think about it. 95%
NASCAR Banking
Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of a number of top NASCAR Sprint Cup Series drivers whose
BofA Grabs for Olympic Rings
The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The effort centers around an online video contest to see who
