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Public Relations Archive

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More Proof that PR Overpowers Financial Ads

More Proof that PR Overpowers Financial Ads

March 20th, 2009
More proof that PR is overpowering financial advertising messages comes from — of all places — Nielsen, the TV ratings people. Understandably and quite predictably,  
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Notably Quotable: Capitalism, Failure and the Economy

Notably Quotable: Capitalism, Failure and the Economy

March 19th, 2009
“Capitalism without failure is like religion without sin.” – Economist Allan Meltzer “Most financial history is useless at this point. Even well-known economists grasp for  
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How to Handle an Ugly PR Mess

How to Handle an Ugly PR Mess

March 18th, 2009
What would you do if your financial institution found itself in the middle of a PR fiasco? Take a look at this situation involving Navy  
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PR Completely Overshadows Ads as Financial Crisis Lingers

PR Completely Overshadows Ads as Financial Crisis Lingers

March 15th, 2009
People don’t want to hear what most financial institutions have to say right now…that is, unless they are apologizing. As a recent Newsweek article points  
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Notably Quotable: Reflections on the Economic Crisis

Notably Quotable: Reflections on the Economic Crisis

February 23rd, 2009
“The public doesn’t understand how the system works, so we look for things we do understand, like banks not making loans and people spending money  
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Credit Unions to Pay for Their Day in the Sun

Credit Unions to Pay for Their Day in the Sun

February 15th, 2009
Why are credit union executives frolicking around an exotic Caribbean resort while thousands of miles away, their industry’s leadership cries to Congress about “hard times”  
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Mass Media Crashes Bank Parties

Mass Media Crashes Bank Parties

February 09th, 2009
Recent stories from the press have been rash to criticize anything that might be construed as an extravagance on the part of financial institutions. Some  
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No TARP Money? You Should Be Thrilled

No TARP Money? You Should Be Thrilled

January 21st, 2009
At last count, 315 different financial institutions had received over $300 billion in TARP money. If you’re one of the thousands of other financial institutions  
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HSBC’s First Direct Has a Little Black Book

HSBC’s First Direct Has a Little Black Book

January 09th, 2009
First Direct, the online bank birthed from HSBC, is launching a new online review site in the U.K call Little Black Book. Customers who use  
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Credit Unions, Welcome to the TARP Bailout…

Credit Unions, Welcome to the TARP Bailout…

December 16th, 2008
“Credit unions have joined the long line of bailout recipients.” – NPR’s Marketplace For the past few months, the mainstream media had been heaping mounds  
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Christmas Bonus! ATM to Spew $50s Instead of $20s

Christmas Bonus! ATM to Spew $50s Instead of $20s

November 28th, 2008
This holiday season, Industrial Credit Union in Bellingham, WA is going to randomly swap 100 $20 bills in one of its ATMs with $50 bills.  
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Credit unions glow in media spotlight (Part IV)

November 20th, 2008
Back in September, as the economy began disintegrating, an unusual trend began to emerge. The media — who had been ignoring credit unions for decades  
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When will the media’s infatuation with credit unions end?

When will the media’s infatuation with credit unions end?

November 06th, 2008
Before September 2008, you would almost never see a story about credit unions anywhere in the news. For decades, the mainstream media essentially ignored this  
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Sydney Credit Union Generous with ‘Free Hugs’

Sydney Credit Union Generous with ‘Free Hugs’

October 30th, 2008
Sydney Credit Union recently relaunched as SCU and rolled out a new brand theme, “More Generous Banking.” To celebrate the launch, SCU sent out street  
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Got money to lend? Tell the world and get free press

October 23rd, 2008
Everyone’s hearing about how “money is tight” and we’re in the middle of a severe credit crunch. So if you’ve got money to lend, tell  
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Putting the good press about credit unions to work

Putting the good press about credit unions to work

October 21st, 2008
Here’s an example of how one credit union, Sharonview FCU, is utilizing all the good press credit unions have been getting lately. They took snippets  
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BofA’s “how long can you touch it” promo

BofA’s “how long can you touch it” promo

October 16th, 2008
A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No  
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Giveaway $10, Get Big PR Splash

Giveaway $10, Get Big PR Splash

October 13th, 2008
Seattle Metro Credit Union wanted to know what socially-conscious people might do with a little extra money, so it asked them: “If we gave you  
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Your Guide to Meltdown Terminology

October 10th, 2008
Here’s a handy glossary to help you translate the news media’s coverage of the economic meltdown, courtesy of The Financial Brand. “Flight to Liquidity” Translation:  
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As if credit unions need another reminder…

October 09th, 2008
Need more proof that existing market conditions are creating an optimal environment for credit unions to flourish? Here it is. “As banks struggle, credit unions  
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