Community Involvement Archive
Credit Union Organizes World Ice Cream Eating Championship
The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.
Credit Union CEO Hits The Road To Hand Out $25K
The CEO of Numerica Credit Union took a road trip to five different non-profit organizations, giving them each $5,000.
Bank Taps Twitter, NFL Celebrity For Big PR Bang On Holiday Promo
Eastern Bank Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.
Credit Union Charity Fundraiser Results In Pies To The Face
After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.
Secrets To Success: Charity Cash Mobs For Financial Marketers
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
Credit Union Charity Campaign Shoots For ‘A Mile Of Smiles’
They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.
Citi Bikes
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.
Steal This Idea: Cash Mobs
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Bank’s Innovative Charity Website Signals New Era in Community Giving
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
Mobile ATMs: Banks on Wheels
Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer experience.
Commonwealth Bank Uses Facebook to Give Money Back to Community
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
‘Room for Improvement’: QTCU’s Social Media Giveaway
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
25 Bank Mascots
Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have created mascots to support their kids clubs/accounts, notably Harris Bank’s
TD Introduces Mascot, But What the Heck Is It?
A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their hands raised anxiously, the number one question was likely to
Citizens Brand: ‘Good Banking Is Good Citizenship’
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The bank will be using the “citizenship” concept as its primary
Teacher to Win One Year’s Rent From Credit Union
OnPoint Community Credit Union, based in Portland, Oregon, is looking to honor the area’s top educators with The OnPoint Prize for Excellence in Education (http://www.onpointprize.com). One Educator of the Year will have their mortgage paid
Make Promos Out of Money You Already Give Away
The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging trend in how financial institutions allocate their corporate donations. By
Guerilla Good Deeds Promote New Branch
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew
Pay It Forward: The Ripple Effect
Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They asked people, “If we gave you $10? What would you
