1
Citi Bikes
May 21st, 2012
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back
Public Relations Archive
Steal This Idea: Cash Mobs
February 21st, 2012
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Bank’s Innovative Charity Website Signals New Era in Community Giving
January 26th, 2012
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
4 Ways ‘Bank Transfer Day’ Is Silly
October 25th, 2011
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.
BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means
October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.
Mobile ATMs: Banks on Wheels
September 28th, 2011
Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer
Commonwealth Bank Uses Facebook to Give Money Back to Community
June 08th, 2011
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
12 Best Practices in Online Newsrooms for Financial Institutions
March 21st, 2011
What it takes to build a robust virtual press center and maximize your PR exposure.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
The Boston Globe and Banks vs. Credit Unions: A Misguided Argument
December 21st, 2010
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
BubbaLuvs That Credit Union SupaFan Promotion
December 14th, 2010
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
5 Ways Financial Institutions Can Use Social Media*
December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
November 29th, 2010
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
‘Room for Improvement’: QTCU’s Social Media Giveaway
November 15th, 2010
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
Public Confused, Angry Over Credit Union ‘Bailout’
September 27th, 2010
In less than a day, Google News listed no less than 300 different stories about the failure of three corporate credit unions. Many reports inaccurately
Chase Screws Up PR Royally After Website Fails
September 20th, 2010
What's worse than a website crash? How about blowing communications about the problem…
Money Grows on Trees in RaboDirect PR Guerilla Stunt
July 20th, 2010
Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to
25 Bank Mascots
June 21st, 2010
Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have
TD Introduces Mascot, But What the Heck Is It?
June 16th, 2010
A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their
Citizens Brand: ‘Good Banking Is Good Citizenship’
May 21st, 2010
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The
