Public Relations Archive
The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.
The two credit unions have made a friendly wager involving a $10,000 charitable donation.
Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?
The CEO of Numerica Credit Union took a road trip to five different non-profit organizations, giving them each $5,000.
Eastern Bank Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.
After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.
BofA's $5 monthly debit card fee could cost them 20 million customers.
Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer experience.
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
What it takes to build a robust virtual press center and maximize your PR exposure.
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
Five examples of specific situations where social media can be beneficial...along with some significant caveats.