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Public Relations Archive

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Bank’s Innovative Charity Website Signals New Era in Community Giving

Bank’s Innovative Charity Website Signals New Era in Community Giving

January 26th, 2012
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.  
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4 Ways ‘Bank Transfer Day’ Is Silly

4 Ways ‘Bank Transfer Day’ Is Silly

October 25th, 2011
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.  
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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.  
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Mobile ATMs: Banks on Wheels

Mobile ATMs: Banks on Wheels

September 28th, 2011
Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer  
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Commonwealth Bank Uses Facebook to Give Money Back to Community

Commonwealth Bank Uses Facebook to Give Money Back to Community

June 08th, 2011
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.  
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12 Best Practices in Online Newsrooms for Financial Institutions

12 Best Practices in Online Newsrooms for Financial Institutions

March 21st, 2011
What it takes to build a robust virtual press center and maximize your PR exposure.  
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Bank Sticks It to Rivals With Massive Guerilla Campaign

Bank Sticks It to Rivals With Massive Guerilla Campaign

March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.  
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The Boston Globe and Banks vs. Credit Unions: A Misguided Argument

The Boston Globe and Banks vs. Credit Unions: A Misguided Argument

December 21st, 2010
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.  
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BubbaLuvs That Credit Union SupaFan Promotion

BubbaLuvs That Credit Union SupaFan Promotion

December 14th, 2010
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.  
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5 Ways Financial Institutions Can Use Social Media*

5 Ways Financial Institutions Can Use Social Media*

December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.  
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Credit Union Launches ‘Check In for Charity’ Social Media Drive

Credit Union Launches ‘Check In for Charity’ Social Media Drive

November 29th, 2010
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.  
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‘Room for Improvement’: QTCU’s Social Media Giveaway

‘Room for Improvement’: QTCU’s Social Media Giveaway

November 15th, 2010
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.  
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Public Confused, Angry Over Credit Union ‘Bailout’

Public Confused, Angry Over Credit Union ‘Bailout’

September 27th, 2010
In less than a day, Google News listed no less than 300 different stories about the failure of three corporate credit unions. Many reports inaccurately  
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Chase Screws Up PR Royally After Website Fails

Chase Screws Up PR Royally After Website Fails

September 20th, 2010
What's worse than a website crash? How about blowing communications about the problem…  
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Money Grows on Trees in RaboDirect PR Guerilla Stunt

Money Grows on Trees in RaboDirect PR Guerilla Stunt

July 20th, 2010
Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to  
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25 Bank Mascots

25 Bank Mascots

June 21st, 2010
Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings. Many banks and credit unions have  
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TD Introduces Mascot, But What the Heck Is It?

TD Introduces Mascot, But What the Heck Is It?

June 16th, 2010
A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their  
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Citizens Brand: ‘Good Banking Is Good Citizenship’

Citizens Brand: ‘Good Banking Is Good Citizenship’

May 21st, 2010
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme, “Good Banking is Good Citizenship.” The  
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Teacher to Win One Year’s Rent From Credit Union

Teacher to Win One Year’s Rent From Credit Union

March 16th, 2010
OnPoint Community Credit Union, based in Portland, Oregon, is looking to honor the area’s top educators with The OnPoint Prize for Excellence in Education (http://www.onpointprize.com).  
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Mega Merger Creates Synergies…and Concerns

Mega Merger Creates Synergies…and Concerns

March 15th, 2010
“For over a year, our Board of Directors has been searching for a replacement. Benson Porter, Addison Avenue’s current President and CEO seemed like a  
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Aussie Banker Caught on TV Ogling Semi-Nude Pics

Aussie Banker Caught on TV Ogling Semi-Nude Pics

February 08th, 2010
It started like any other typical Tuesday afternoon interview, as Macquarie Private Wealth expert Martin Lakos discussed the Australian central bank’s latest interest rate decision  
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San Diego County Credit Union Poinsettia Bowl?

San Diego County Credit Union Poinsettia Bowl?

December 30th, 2009
In the midst of your holiday preparations and jubilations, you — along with the rest of America — probably missed the San Diego County Credit  
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