Public Relations Archive
Credit Union Organizes World Ice Cream Eating Championship
The world's undisputed king of competitive eating, Joey Chestnut, will compete in the first-ever World Ice Cream Eating Championship, an event organized entirely by Magnify Credit Union.
Notre Dame, Alabama Credit Unions Make BCS Championship Wager
The two credit unions have made a friendly wager involving a $10,000 charitable donation.
Banks Fearing Scrooge Image Halt Evictions For Christmas
Most large banks have announced -- and rather publicly -- that they are halting foreclosure evictions for the holiday season. A gesture of good will? Or an awkward PR play?
Credit Union CEO Hits The Road To Hand Out $25K
The CEO of Numerica Credit Union took a road trip to five different non-profit organizations, giving them each $5,000.
Bank Taps Twitter, NFL Celebrity For Big PR Bang On Holiday Promo
Eastern Bank Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.
Credit Union Charity Fundraiser Results In Pies To The Face
After employees of Oregon Community raised $45,000 for the United Way, a few of them got to throw pies in the faces of senior execs.
Secrets To Success: Charity Cash Mobs For Financial Marketers
A pair of financial marketers share the front line lessons they've learned organizing cash mobs for charity, and the secrets to pulling off a successful event.
Credit Union Charity Campaign Shoots For ‘A Mile Of Smiles’
They say a picture is worth a thousand words, but for WestStar Credit Union, photos of smiles could be worth thousands of dollars in free publicity.
Citi Bikes
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back its own version of this nifty pedal-powered promotion.
Steal This Idea: Cash Mobs
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Bank’s Innovative Charity Website Signals New Era in Community Giving
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
4 Ways ‘Bank Transfer Day’ Is Silly
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.
BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means
BofA's $5 monthly debit card fee could cost them 20 million customers.
Mobile ATMs: Banks on Wheels
Financial institutions talking about themes like “community” or “convenience” should definitely consider deploying a mobile ATM. Here's some tips to help you shape the customer experience.
Commonwealth Bank Uses Facebook to Give Money Back to Community
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
12 Best Practices in Online Newsrooms for Financial Institutions
What it takes to build a robust virtual press center and maximize your PR exposure.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
The Boston Globe and Banks vs. Credit Unions: A Misguided Argument
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
BubbaLuvs That Credit Union SupaFan Promotion
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
