Websites Archive
Scavenger Hunt Entices Customers To Explore Bank’s Remodeled Website
Using gamification to get visitors to explore the site, the contest includes 10 questions carefully crafted to reinforce the bank’s key brand and product messages.
12 Common SEO Mistakes Financial Marketers Make
Your website may be gorgeous, but you’re leaving money on the table if you don’t also have a savvy search engine strategy
50 Of The Most Spectacular Website Designs In Banking
A portfolio of the most visually stunning websites from banks, credit unions and other financial institutions around the globe.
Could Your Banking Website Be The Target Of A Lawsuit?
ADA accessibility litigation is on the rise against financial institutions and other companies. Is your bank or credit union website at risk?
10 Tips To Drive More Online Applications
Most banks and credit unions aren't thrilled with how their online account and loan apps perform. Increase deposit and lending volumes generated by your online channel using these 10 practical tips.
Responsive Web Design For Financial Institutions: Fad Or Strategy?
Why build separate websites for desktop computers, mobile phones and tablets? With a responsive design, your site can auto-scale and adjust to every device and screen size.
Ally.com Recognized With ‘Outstanding Website’ Award
Ally Bank wins two "Outstanding Website" awards in a global competition involving more than 2,000 entries from 42 countries.
Bank’s Innovative Charity Website Signals New Era in Community Giving
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
Citibank.com’s Extreme Website Makeover
Check out Citibank's new, dramatically streamlined website, with a bolder, more visual aesthetic and a completely revamped online banking system including PFM tools.
New Visual Trends in Retail Banking Websites
Bold, bright and dynamic. 7 examples that don’t look anything like bank websites.
12 Best Practices in Online Newsrooms for Financial Institutions
What it takes to build a robust virtual press center and maximize your PR exposure.
10 Financial Microsites Reviewed: The Pros & Cons
How do these 10 bank and credit union microsites stack up? What's working? What isn't?
Fully Flexible Ad Management System for Online Banking Users
Take a look at how Geezeo has integrated its new marketing platform into the company’s white-label personal financial management solution, and you’ll get a glimpse into the future of targeted online advertising for banks and
3 Credit Union Microsites – The Pros and Cons
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three
Don’t Let Those Promotional Microsites Become Porn
When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet, buy three. At a cost of $30, there’s no excuse.
Credit Union Scavenger Hunt Nearly Doubles Website Traffic
[Update: Belvoir FCU runs a website scavenger hunt every year. Here's a link to the 2013 edition of the contest.] To celebrate the one-year anniversary of its website redesign, Belvoir FCU hosted a virtual scavenger
First Tech Gets Even More Squirrely
Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck,
Boring Is Sexy
“Boring is sexy these days,” says Montana 1st Credit Union on its promotional microsite, BoringIsSexy.com. The credit union’s agency, iDiz, cleverly used the promo’s URL as the campaign catchphrase — BoringIsSexy.com. The word “sexy” isn’t
SunTrust’s Holistic Life Lessons at LiveSolid.com
As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic approach” to people’s “overall well being,” offering advice on personal
‘Find Me a Banker’: Like Match.com for Banking?
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications In the summer of 2009, Bank of Utah knew one of its competitors, a community bank with many business customers, was struggling and facing likely action
