Social Media Archive
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
Eastern Bank taps Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.
This clever, two-phase promotion that crowdsources photos for future ad campaigns offers five lessons for financial marketers.
Is it wise for retail banks and credit unions to use social channels like Twitter and Facebook to resolve customer issues?
After studying thousands of online conversations in banking, researchers found that 90% occurred in internet discussion forums -- not the social media mega-platforms.
To build ‘Likes’ for its new Facebook page, the credit union hosted a contest that awarded $20,000 to local United Way chapters.
This online discussion forum lets college-bound kids and parents field questions. Wells Fargo employees chime in too, but not to push loans.
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.
Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is over.