Social Media Archive
A study of 350 credit unions on Twitter shows that they struggle to attract followers even after being active over two years. 1 in 5 are just giving up.
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved within Twitter.
Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get you axed.
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
Ever wondered what's involved with getting one of those cool YouTube pages for your financial institution, with big, bold graphics, fancier interfaces and shorter URLs? Here's the scoop.
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.
Can social media data drive financial marketing strategies or is this just a pipe dream?
Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control of the experience?
‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.
With spy themes reminiscent of first-person-shooter games, this is the most elaborate YouTube effort in the history of retail banking. It will blow your mind.