Social Media Archive
U22 Gen-Y Account Offers More Than Same-Old Checking
“Some parents will talk to their sons and daughters about the birds and the bees…but not the bills.” – GTE FCU’s U22 Account GTE Federal Credit Union’s U22 account, designed specifically for ages 12 to
Save Hard. Spend Smart.
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove it.” – Umpqua Bank The centerpiece of Umpqua’s “Save Hard,
Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt
Seattle Metropolitan Credit Union’s “Intentionally Left Bank” campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based financial institution is asking consumers to share their stories about
Twitter Phishing: How Can It Be Stopped?
Since January, the number of financial institutions on Twitter has skyrocketed. At last count, no fewer than 500 retail banks and credit unions had a Twitter account. With more and more of them offering to
Bank’s Social Media Hits High School Gridiron
Eastern Bank is asking high school football teams in eastern and central Massachusetts “What makes your team special?” Entries, submitted via email, can be videos, photos, audio recordings and essays. All submissions will be posted
3 Online Social Media Sites Offering Recession Help
From “Woe” to “Whoa” First Independent Bank of Nevada www.fromwoetowhoa.com This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From the website: “Let’s kick-start our local economy. Let’s come up
3 Tales of Twitter Success
An increasing number of frustrated financial consumer are finding out that Twitter can work as a service “express lane.” As the following stories show, more and more people are expressing their displeasure with various companies
10 Tweets You Shouldn’t Send (and Why)
Take a look at the top 10 most mundane things that financial institutions frequently tweet.
‘Fair Fees,’ Brought to You by ING DIRECT
The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over big bank fees. The project, built around a microsite at
Twitter Is White Hot in the Financial Industry
“Twitter is very hot right now. There’s been a major uptake in activity.” – James McGovern, Corporate Insight Twitter is ablaze in the financial industry right now. The popular Web 2.0 tool is spreading like
TD Canada Gives Winner $1 for Every Friend on Facebook
The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save program.
A Great Campaign That Raises a Question of Social Media Ethics
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion makes fun of Canada’s big five banks for charging billions
Lessons from the Chase/WaMu Merger on Twitter
[Editor's Note: This is a follow-up piece to yesterday's article from Freddy J. Nager, "The post-WaMu blues: Chase has lost ‘that lovin' feeling." Chase just recently completed remodeling WaMu's branches which has triggered an outpouring
Results 2.0: Social Media for Financial Institutions
Recently, a bank sent this request out over Twitter: “Help us figure out what our new blog should be about. Please send suggestions.” More often than not, when financial institutions deploy Web 2.0 tools, it
United FCU Asks Gen-Y to Rant, Vent and Complain
United FCU project, dubbed “Matter,” invites those between the ages of 18 and 30 to rant, complain and express their feelings about financial matters. The campaign targets the much-coveted Gen-Y crowd, positioning United FCU as
Trend Alert: Online Financial Makeover Reality Contests
This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work with a financial
Credit Unions on YouTube: 2008 vs. 2009
Informal research conducted by The Financial Brand indicates a significant increase in the utilization of the popular video-sharing tool YouTube within the credit union industry. Still, the relatively small number of financial institutions that have
Banks Build an Online Arcade, But Are Consumers Game?
In recent years, more and more banks have created interactive, Flash-based online games. There’s everything from throwing pies and floating balloons to classic driving games. But can banks make online games that are any good?
Young & Free – South Carolina
Currency Marketing launched the third iteration of its Gen-Y financial program Young & Free in South Carolina. South Carolina FCU joins two other credit unions running Young & Free. Texas Dow Employees CU has Young
Families Transform Their Finances in ‘U-Turn Challenge’
First Tech Credit Union is about to announce which households will be participating in its U-Turn Challenge. In this social media contest, ten finalists will document their financial successes and challenges using blogs hosted at
