Social Media Archive
Twitter has bestowed its "verified" status on more and more financial institutions lately, but if you want to join them, good luck.
A study comparing Facebook likes to asset size and customer/member base for 20 banks and 20 credit unions.
Best and worst case scenarios for the number of followers, broken down by assets and customers.
How to monitor, manage and measure your online/social media activities.
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
Read the document for yourself and see if you think it sounds reasonable.
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
A Fiserv study on social media tells folks what they want to believe, even if the math doesn't pencil out.
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
11 reasons why social media has generally been unproductive for most financial institutions.
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
Believe it or not, the banking industry is the third most active in social media.
When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still
Banks and credit unions have been bombarded by the gospel of online social networking. These financial institutions listen to a nonstop stream of social media gurus espousing the need to “join the conversation,” so they
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three
This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list, please realize that The Financial Brand is not saying, “Social