Social Media Archive
Want Your Twitter Account Verified Like These 27 Financial Institutions?
Twitter has bestowed its "verified" status on more and more financial institutions lately, but if you want to join them, good luck.
How Many Facebook Fans Can Financial Institutions Expect
A study comparing Facebook likes to asset size and customer/member base for 20 banks and 20 credit unions.
What Can Financial Institutions Really Expect from Twitter?
Best and worst case scenarios for the number of followers, broken down by assets and customers.
11 Free Tools for Monitoring Your Financial Institution’s Online Reputation
How to monitor, manage and measure your online/social media activities.
Social Media ROI vs. ROA: Put Your Money Where Your Word-of-Mouth Is
Even if your ROI is 200% on social media, there's no meaningful impact on ROA unless you make a significant budgetary investment.
Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired
Read the document for yourself and see if you think it sounds reasonable.
Study Shows Social Media Sentiment Towards Banks Turns Positive
A research report from Serendio looks at over 300,000 online conversations to calculate and rank bank’s reputations.
11% of Consumers Have a Social Media Connection with Their Bank? No Way…
A Fiserv study on social media tells folks what they want to believe, even if the math doesn't pencil out.
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
What Is Social Media Really All About? Who Knows
Is it any wonder financial marketers are unclear about "social media" when even the so-called experts can’t agree on what it is or isn’t?
‘Room for Improvement’: QTCU’s Social Media Giveaway
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
Why Social Media Is a Waste of Time for Most Banks & Credit Unions
11 reasons why social media has generally been unproductive for most financial institutions.
‘World’s Coolest Intern’ Solves 3 Social Media Riddles
Standard Chartered's contest serves up a number of mission-critical lessons on social media.
5 Reasons Banks Suck at Blogging
18% of banks and credit unions have blogs, yet many of them struggle for one or more reasons.
Banking Ranks #3 Most Active Industry in Social Media
Believe it or not, the banking industry is the third most active in social media.
Compliance Crack Down on Social Media Coming?
When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still
Stop Talking, Ask Questions and Start Listening
Banks and credit unions have been bombarded by the gospel of online social networking. These financial institutions listen to a nonstop stream of social media gurus espousing the need to “join the conversation,” so they
3 Credit Union Microsites – The Pros and Cons
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three
25 Things More Important Than Online Social Media
This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list, please realize that The Financial Brand is not saying, “Social
