Social Media Archive
Datamining Social Media Profiles for Actionable Intelligence
Can social media data drive financial marketing strategies or is this just a pipe dream?
Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages
Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control of the experience?
The Top 400 Banks on Twitter
Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets. It's the most comprehensive study you've ever seen.
First Direct Innovation Lab Crowdsources Customer Feedback on Products and Services
‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.
Kiwibank Imitates ‘Call of Duty’ Spy Game With ‘Operation Easyswitch’
With spy themes reminiscent of first-person-shooter games, this is the most elaborate YouTube effort in the history of retail banking. It will blow your mind.
3rd Fed Missing Mascot Odyssey Takes Deep Dive Into YouTube
When 3rd Federal's mascot went missing, the bank embarked on a 3-month search to find him. The massive saga unfolds in a series of weekly YouTube videos -- 13 so far, with a couple weeks
The Top 35 Banks on Facebook
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if
Social Media Check-In Promos Reward Frequent Branch Visits
Check out how one bank and one credit union are using GPS-based social media "check-in" contests. Both reward people for making frequent branch visits, but is this a smart strategy?
Crazy Games and Facebook Apps Help Turkish Bank Win Over 500,000 Fans
In less than 12 months, an ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach nearly a half million people.
Journalists, Trade Press Irresponsibly Fan Flames on the Financial Social Media Fire
Articles on social media in banking make it sound like the opportunities are as massive as the ROI is obvious. The trade media's hyperbole just adds more fuel for the fire.
Reality Check 2.0: Social Media Myths & Facts
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
Calculating the Time-Opportunity Costs of Social Media
Do current employees have time for social media? Or should you hire someone? And why would social media be your #1 staffing issue?
Commonwealth Bank Uses Facebook to Give Money Back to Community
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
Customers Chat One-to-One in Bank’s Virtual Facebook Branch
ASB’s real-time, person-to-person banking application is the first of its kind in the retail financial world.
Coast Capital Makes Facebook Fans The Boss of Their Own Contest
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.
Big Banks Pay Bloggers Big Bucks for Sales Referrals
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially for Ally Bank.
Wells Fargo ‘Flash Mob’ Yields 1 Million YouTube Views
A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.
Should You ‘Join the Social Media Conversation’ If No One Is Talking About You?
Why providing customer service on social media sites doesn't pencil out.
The Startling State of Social Media in Credit Unions
This study proves that no strategy + no budget + no staff + no time = no success.
9 Promotions Building Facebook Fans for Financial Institutions
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.
