Social Media Archive
Can social media data drive financial marketing strategies or is this just a pipe dream?
Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control of the experience?
Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets. It's the most comprehensive study you've ever seen.
‘The Lab’ is a social media platform seeking public critique and commentary on a range of First Direct Bank's latest innovations, ideas and developments.
With spy themes reminiscent of first-person-shooter games, this is the most elaborate YouTube effort in the history of retail banking. It will blow your mind.
When 3rd Federal's mascot went missing, the bank embarked on a 3-month search to find him. The massive saga unfolds in a series of weekly YouTube videos -- 13 so far, with a couple weeks
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But those pages with the most fans don't have much (if
Check out how one bank and one credit union are using GPS-based social media "check-in" contests. Both reward people for making frequent branch visits, but is this a smart strategy?
In less than 12 months, an ambitious Facebook strategy involving crazy online video games and custom branded applications helped Akbank reach nearly a half million people.
Articles on social media in banking make it sound like the opportunities are as massive as the ROI is obvious. The trade media's hyperbole just adds more fuel for the fire.
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
Do current employees have time for social media? Or should you hire someone? And why would social media be your #1 staffing issue?
The bank's impressive Facebook app lets users vote to determine how much money 6 community groups will get.
ASB’s real-time, person-to-person banking application is the first of its kind in the retail financial world.
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially for Ally Bank.
A YouTube video of a guerilla dance performance goes viral, delighting many, but irritating others.
Why providing customer service on social media sites doesn't pencil out.
This study proves that no strategy + no budget + no staff + no time = no success.
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.