Social Media Archive
Is Facebook The Only Social Channel That Really Matters?
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.
10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features
Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is over.
Bank Launches Social Media Attack On Competitor… But Ooops, It Backfires
Two banks square off in a Twitter dispute over accusations of false advertising. But the one who picked the fight wound up losing it.
Non-Local Banks Will Not Think This Campaign Is As Funny As It Is
Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a playful series of ads and billboards mocking competitors’ lack of local knowledge.
How Can Financial Institutions Get The Most Out Of Facebook?
Check out this 56-page report on Facebook strategies for banks and credit unions, with 42 advanced tactics and 39 case studies from within the financial industry.
Credit Unions Struggle With Twitter, One In Five Abandon Accounts
A study of 350 credit unions on Twitter shows that they struggle to attract followers even after being active over two years. 1 in 5 are just giving up.
Confessions Of A Social Media Skeptic
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.
Should Financial Institutions Show Interest In Pinterest?
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
Bigger Financial Institutions Need Better Social Media Tools
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
Social Media In Banking: Made In Heaven Or Marriage From Hell?
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
When Customers Seek Help on Twitter, Banks Fall Short
Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved within Twitter.
Financial Firm Green Lights Social Media For All 1,000 Employees
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn. Could you be this brave?
8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down
Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get you axed.
Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.
US Bank Gives Cash Infusions to Small Businesses Through Facebook
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
Commonwealth Bank Opens ‘Vault’ on Facebook
This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000 prizes.
Branded YouTube Channels: Super Cool, Super Expensive
Ever wondered what's involved with getting one of those cool YouTube pages for your financial institution, with big, bold graphics, fancier interfaces and shorter URLs? Here's the scoop.
Does Google+ Matter to Retail Financial Institutions?
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?
Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking
Banking industry professionals are both unclear about their social media regulatory responsibilities and concerned about losing control when interacting on social platforms.
The Financial Brand on Facebook
If you’re looking to stay abreast of all the latest developments on Facebook in the retail banking space, check out The Financial Brand’s Facebook page.
