Social Media Archive
Experiments With Pinterest In Retail Banking Fail Miserably
A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.
Enthusiasm For Social Media Dampening In Financial Industry
Barely half of all marketers in retail banking are confident that their social media campaigns are effective. A third say they aren’t effective. Budgets will be adjusted accordingly.
Regulatory Shocker On Social Media In Banking Coming Soon
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
Aussie Bank Unveils New Social Media Command Centre
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
Bank Taps Twitter, NFL Celebrity For Big PR Bang On Holiday Promo
Eastern Bank Patriots’ star Vince Wilfork for a Toys For Tots Twitter push that helped the bank generate free PR buzz for what otherwise would have been an un-noteworthy promo.
Tweet This: 1 In 5 Banks Are Twitter Quitters
Does tweeting more boost follower counts? Should you follow everyone back? Answers to banks' Twitter questions in this exclusive study. The hard data doesn't lie.
Most Credit Unions Using Facebook, But Some Say They’ll Quit
Nearly every credit union in the U.S. says it's using Facebook today, but one in 14 of those says they have plans to give it up.
The Top 10 All-Time YouTube Videos In Banking
The top 10 retail banking videos have all been viewed at least 2.8 million times. Visa, E*Trade and four non-U.S. banks make the list.
5 Lessons From First Direct’s ‘Pictures of Happiness’ Facebook Promo
This clever, two-phase promotion that crowdsources photos for future ad campaigns offers five lessons for financial marketers.
Does Customer Service Through Social Channels Make Sense In Banking?
Is it wise for retail banks and credit unions to use social channels like Twitter and Facebook to resolve customer issues?
Bulk Of Social Conversations In Banking Aren’t On Facebook And Twitter
After studying thousands of online conversations in banking, researchers found that 90% occurred in internet discussion forums -- not the social media mega-platforms.
Featured Project: Interior Savings Facebook Launch
To build ‘Likes’ for its new Facebook page, the credit union hosted a contest that awarded $20,000 to local United Way chapters.
The Conversation Report: A Banking Industry Social Media Study
What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations? Find out in this massive 112-page report.
Social Media Strategy Q&A: Michigan First Hires Fulltime Specialist
This in-depth Q&A interview explores the credit union's strategy, what works, what doesn't and why they created a new, full-time social media position.
Wells Fargo Soft Sells Student Loans Through Social Media Forum
This online discussion forum lets college-bound kids and parents field questions. Wells Fargo employees chime in too, but not to push loans.
Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.
Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?
Barclaycard Introduces First Crowdsourced Social Media Credit Card
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.
Best of Bank Marketing On YouTube
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
Brands Struggle In Social Media, Data Shows Sobering Stats
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.
