Social Media Archive
A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.
Only 2% of online banking customers said they were very likely to start following their bank.
Financial marketers are freaking out about a new set of social media regulations coming down the pike. But is all this angst and hand-wringing justified?
Is Navy FCU doing a ship-shape job with social media? We dive deep with a point-by-point analysis of this $54 billion banking behemoth.
Which banks in India are crushing it on Facebook, Twitter and YouTube? What are they doing right? And what is everyone else doing wrong? (Infographic)
This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.
The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.
MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?
BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
Here are 75 examples of the best Facebook profile images from banks and credit unions that you can study and use for inspiration
Now you can turn the Cover photo on your Facebook page into a cross-selling ad, but some rules still apply. See what works and what doesn't.
How can financial marketers tell if they're getting any traction in Facebook? This peer comparison tool gives you the averages you need to benchmark performance.
The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
Banks and credit unions gave the FFIEC an earful on their proposed guidelines for social media regulations in the banking sector. Here's the raw, uncensored feedback.
The vast majority of banks and credit unions aren’t utilizing the most basic features available on their LinkedIn company pages. Here's what you need to do.
Banks and credit unions make many common mistakes with how they manage and promote their social media profiles. Here are 7 quick fixes that will make a big difference.
New social media regulations are on the way, and you're required to have a strategy. Don't panic, and don't throw something together at the last minute. Here's how to do it right.
The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube. Want to know where your financial institution ranks?