Social Media Archive
Chase Gives Away $1 Million in Free Twitter Ads to Small Businesses
A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.
Consumers Don’t ‘Like’ Banks in Social Channels
Only 2% of online banking customers said they were very likely to start following their bank.
The FFIEC’s Social Media Guidelines in Plain English
Financial marketers are freaking out about a new set of social media regulations coming down the pike. But is all this angst and hand-wringing justified?
How the World’s Biggest Credit Union Uses Social Media
Is Navy FCU doing a ship-shape job with social media? We dive deep with a point-by-point analysis of this $54 billion banking behemoth.
How Banks in India Have Embraced Social Media (Infographic)
Which banks in India are crushing it on Facebook, Twitter and YouTube? What are they doing right? And what is everyone else doing wrong? (Infographic)
Bank’s Epic Everest Expedition Sets Mobile Banking World Record
This unique adventure pushes the boundaries of both human endeavor and technology to promote Standard Chartered's mobile banking app.
Grading Chase Bank’s Social Media ‘Community Giving’ Campaign
The "Community Giving" program has elevated Chase to preeminent status among banking's social media elite. Nichole Kelly with Social Media Explorer takes a closer look.
MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy
MasterCard uses social media insights to guide business decisions and guide product development. But can smaller institutions can duplicate their success?
Ugly Photos Win Cash In Credit Union’s Home Equity Pinterest Contest
BECU's “Unflattering Photo Contest” gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals? Find out here.
Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
75 Ideas Financial Marketers Can Use For Facebook Cover Photos
Here are 75 examples of the best Facebook profile images from banks and credit unions that you can study and use for inspiration
Facebook Lifts Ban On Profile Promotional Photos
Now you can turn the Cover photo on your Facebook page into a cross-selling ad, but some rules still apply. See what works and what doesn't.
Benchmarking Facebook Likes: Industry Averages For Banks And Credit Unions
How can financial marketers tell if they're getting any traction in Facebook? This peer comparison tool gives you the averages you need to benchmark performance.
Introducing The Social Media Power 100 Rankings For Banks And Credit Unions
The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.
Social Media Feedback Used To Build Old School Credit Union Campaign
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left on social networks.
Financial Marketers Slam Proposed Social Media Regs
Banks and credit unions gave the FFIEC an earful on their proposed guidelines for social media regulations in the banking sector. Here's the raw, uncensored feedback.
12 Steps Financial Marketers Can Take To Get The Most From Their LinkedIn Page
The vast majority of banks and credit unions aren’t utilizing the most basic features available on their LinkedIn company pages. Here's what you need to do.
7 Ridiculously Simple Social Media Fixes For Financial Marketers
Banks and credit unions make many common mistakes with how they manage and promote their social media profiles. Here are 7 quick fixes that will make a big difference.
5 Critical Questions That Should Be Driving Your Social Media Strategy
New social media regulations are on the way, and you're required to have a strategy. Don't panic, and don't throw something together at the last minute. Here's how to do it right.
Find Out Your Financial Institution’s Social Media Power Ranking
The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube. Want to know where your financial institution ranks?
