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Wells Fargo Soft Sells Student Loans Through Social Media Forum

Wells Fargo Soft Sells Student Loans Through Social Media Forum

May 23rd, 2012
This online discussion forum lets the college-bound crowd ask and answer questions. Wells Fargo representatives chime in, but the site's immediate purpose isn't to push  
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Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

May 09th, 2012
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis  
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Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

April 23rd, 2012
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?  
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Barclaycard Introduces First Crowdsourced Social Media Credit Card

Barclaycard Introduces First Crowdsourced Social Media Credit Card

April 18th, 2012
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.  
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Best of Bank Marketing On YouTube

Best of Bank Marketing On YouTube

April 17th, 2012
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.  
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Brands Struggle In Social Media, Data Shows Sobering Stats

Brands Struggle In Social Media, Data Shows Sobering Stats

April 05th, 2012
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.  
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Is Facebook The Only Social Channel That Really Matters?

Is Facebook The Only Social Channel That Really Matters?

March 19th, 2012
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.  
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10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features Right Now

10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features Right Now

March 12th, 2012
Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is over.  
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Bank Launches Social Media Attack On Competitor… But Ooops, It Backfires

Bank Launches Social Media Attack On Competitor… But Ooops, It Backfires

March 08th, 2012
Two banks square off in a Twitter dispute over accusations of false advertising. But the one who picked the fight wound up losing it.  
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Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

March 07th, 2012
Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a playful series of ads and billboards mocking competitors’ lack of local knowledge.  
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How Can Financial Institutions Get The Most Out Of Facebook?

How Can Financial Institutions Get The Most Out Of Facebook?

March 06th, 2012
Check out this 56-page report on Facebook strategies for banks and credit unions, with 42 advanced tactics and 39 case studies from within the financial  
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Credit Unions Struggle With Twitter, One In Five Abandon Accounts

Credit Unions Struggle With Twitter, One In Five Abandon Accounts

February 27th, 2012
A study of 350 credit unions on Twitter shows that they struggle to attract followers even after being active over two years. 1 in 5  
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Confessions Of A Social Media Skeptic

Confessions Of A Social Media Skeptic

February 24th, 2012
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.  
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Should Financial Institutions Show Interest In Pinterest?

Should Financial Institutions Show Interest In Pinterest?

February 22nd, 2012
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.  
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Bigger Financial Institutions Need Better Social Media Tools

Bigger Financial Institutions Need Better Social Media Tools

February 20th, 2012
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.  
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Social Media In Banking: Made In Heaven Or Marriage From Hell?

Social Media In Banking: Made In Heaven Or Marriage From Hell?

February 07th, 2012
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.  
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When Customers Seek Help on Twitter, Banks Fall Short

When Customers Seek Help on Twitter, Banks Fall Short

January 31st, 2012
Research analyzing thousands of tweets between three huge U.S. banks and their customers reveals that few problems are being resolved within Twitter.  
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Financial Firm Green Lights Social Media For All 1,000 Employees

Financial Firm Green Lights Social Media For All 1,000 Employees

January 23rd, 2012
An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.  
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8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down

8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down

January 09th, 2012
Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get you axed.  
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Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them

Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them

January 05th, 2012
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.  
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