The Financial Brand: Marketing Insights for Banks & Credit Unions

Social Media Archive

Bigger Financial Institutions Need Better Social Media Tools

February 20th, 2012

To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.

Financial Firm Green Lights Social Media For All 1,000 Employees

January 23rd, 2012

An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.

Commonwealth Bank Opens ‘Vault’ on Facebook

November 17th, 2011

This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000

Datamining Social Media Profiles for Actionable Intelligence

October 24th, 2011

Can social media data drive financial marketing strategies or is this just a pipe dream?

Beyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages

October 12th, 2011

Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control

The Top 35 Banks on Facebook

September 01st, 2011

The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three. But

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  On “Should Financial Institutions Show Interest In Pinterest?”
- Darryl Beecham (@social_intell) said, “Nice article...I will let our website and Twitter account speak for itself - Socialintell.com or @social_intell Have a great social day! Best, Darryl B…”
  On “Bigger Financial Institutions Need Better Social Media Tools”
- David said, “I disagree, at least in our case. As Community Manager of SafetyPay I have to improve the visibility of the brand and create awareness among our potential custo…”
  On “Should Financial Institutions Show Interest In Pinterest?”
- Editor said, “@David - Maybe BofA execs are too smart to come up with their own strategies. If the agency comes up with the strategy and it fails, then it's the agency's faul…”
  On “Can Advertising Save BofA’s Battered Brand?”
- Emily said, “I agree - I don't think banks are a good fit, at least not right now. I think the banks that could use it best are those who can approach it creatively. As …”
  On “Should Financial Institutions Show Interest In Pinterest?”
- Should Financial Institutions Show Interest In Pinterest? Posted on February 22, 2012
- Steal This Idea: Cash Mobs Posted on February 21, 2012
- Bigger Financial Institutions Need Better Social Media Tools Posted on February 20, 2012
- 3 Big Trends in Credit Card Marketing Posted on February 17, 2012
- Peek Inside: Sunova Credit Union’s Marketing Department Posted on February 15, 2012
- Can Advertising Save BofA’s Battered Brand? Posted on February 14, 2012
- Ethical Issues and Lawsuits Plague BofA’s Brand Posted on

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