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Twitter Phishing: It’s Here, Now

Twitter Phishing: It’s Here, Now

October 15th, 2009
Two months ago, The Financial Brand warned of the phishing risks financial institutions face on Twitter. Yesterday, at least two financial institutions had their official  
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First Direct microsite serves up transparency and honesty

First Direct microsite serves up transparency and honesty

October 14th, 2009
First Direct, the UK internet/telephone bank and subsidiary of HSBC, is leveraging its positive word of mouth reputation with a new microsite, First Direct Live,  
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BankIntervention.com

BankIntervention.com

October 01st, 2009
Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber  
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Vantage CU’s Twitter 2.0 Banking Breakthrough

Vantage CU’s Twitter 2.0 Banking Breakthrough

September 29th, 2009
Every time you start to think the financial industry’s fixation with Twitter may be easing, something completely new comes along and shakes things up. Like  
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USAA’s WhatsOnYourMind.com

USAA’s WhatsOnYourMind.com

September 16th, 2009
“In a tough economy, you can connect with others and share ideas.” That’s the stated purpose of USAA’s latest social media effort centered around an  
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ING Direct’s ‘Fee Tweeter’: First Ever Twitter Application

ING Direct’s ‘Fee Tweeter’: First Ever Twitter Application

September 15th, 2009
ING Direct in Canada has launched Fee Tweeter, a new Twitter application that will automatically track and tally bank fees. The project is a new  
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HSBC Microsite: ‘Join the Values Conversation’

HSBC Microsite: ‘Join the Values Conversation’

September 01st, 2009
HSBC has introduced new components supporting its Soapbox promotion, including a microsite, TV spots and an exclusive sponsorship of the New York magazine video section.  
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U22 Gen-Y Account Offers More Than Same-Old Checking

U22 Gen-Y Account Offers More Than Same-Old Checking

August 24th, 2009
“Some parents will talk to their sons and daughters about the birds and the bees…but not the bills.” – GTE FCU’s U22 Account GTE Federal  
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Save Hard. Spend Smart.

Save Hard. Spend Smart.

August 19th, 2009
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove  
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Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt

Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt

August 18th, 2009
Seattle Metropolitan Credit Union’s “Intentionally Left Bank” campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based  
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Twitter Phishing: How Can It Be Stopped?

Twitter Phishing: How Can It Be Stopped?

August 11th, 2009
Since January, the number of financial institutions on Twitter has skyrocketed. At last count, no fewer than 500 retail banks and credit unions had a  
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Bank’s Social Media Hits High School Gridiron

Bank’s Social Media Hits High School Gridiron

August 04th, 2009
Eastern Bank is asking high school football teams in eastern and central Massachusetts “What makes your team special?” Entries, submitted via email, can be videos,  
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3 Online Social Media Sites Offering Recession Help

3 Online Social Media Sites Offering Recession Help

August 03rd, 2009
From “Woe” to “Whoa” First Independent Bank of Nevada www.fromwoetowhoa.com This website is all about stimulating the Northern Nevada economy, specifically the Reno area. From  
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Beneficial Ads Push 3rd-Party Spending Analyzer

Beneficial Ads Push 3rd-Party Spending Analyzer

July 28th, 2009
In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if  
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3 Tales of Twitter Success

3 Tales of Twitter Success

July 23rd, 2009
An increasing number of frustrated financial consumer are finding out that Twitter can work as a service “express lane.” As the following stories show, more  
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10 Tweets You Shouldn’t Send (and Why)

10 Tweets You Shouldn’t Send (and Why)

June 11th, 2009
Take a look at the top 10 most mundane things that financial institutions frequently tweet.  
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‘Fair Fees,’ Brought to You by ING DIRECT

‘Fair Fees,’ Brought to You by ING DIRECT

June 09th, 2009
The fairfees.ca microsite has a petition signed by as many as 6,000 Canadians. ING Direct is trying to ignite a populist revolution in Canada over  
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Twitter Is White Hot in the Financial Industry

Twitter Is White Hot in the Financial Industry

June 03rd, 2009
“Twitter is very hot right now. There’s been a major uptake in activity.” – James McGovern, Corporate Insight Twitter is ablaze in the financial industry  
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TD Canada Gives Winner $1 for Every Friend on Facebook

TD Canada Gives Winner $1 for Every Friend on Facebook

June 01st, 2009
The bank is using a daily giveaway tied to Facebook in an effort to draw attention to its new automatic savings product, the Simply Save  
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A Great Campaign That Raises a Question of Social Media Ethics

A Great Campaign That Raises a Question of Social Media Ethics

May 18th, 2009
Anyone with a dry sense of humor will love the “I Love Fees” campaign from Coast Capital Savings up in British Columbia. The tongue-in-cheek promotion  
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