Online Archive
Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt
This mobile phone promotion is as daring and creative as it is complex. But will it work?
Maximize Your Website by Humanizing It with Live Online Chat
An in-depth look at the issues involved with developing a chat strategy for your website — from people and processes to costs and technology.
10 Financial Microsites Reviewed: The Pros & Cons
How do these 10 bank and credit union microsites stack up? What's working? What isn't?
FirstBank uses QR codes in a ‘novel’ giveaway
FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.
Chase Screws Up PR Royally After Website Fails
What's worse than a website crash? How about blowing communications about the problem…
Spy on Your AdWords Competitors with SpyFu
Look up what any bank or credit union in the world spends on Google AdWords advertising.
7 Reasons to Use Your Slogan as a URL
If you have a brand tagline, why not turn it into a memorable marketing URL?
How-To: Google AdWords Basics for Banks and Credit Unions
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace
Compliance Crack Down on Social Media Coming?
When it comes to social media, financial marketers are often caught between “content” and “compliance.” For instance, how do you promote a financial product or service within the constraints of a 140-character tweet while still
Online Marketing: How Do You Stack Up?
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of the participants had $1 billion in assets or more. 66
Fully Flexible Ad Management System for Online Banking Users
Take a look at how Geezeo has integrated its new marketing platform into the company’s white-label personal financial management solution, and you’ll get a glimpse into the future of targeted online advertising for banks and
56 Sage Street: Barclays Cool Online Money-Management Game
Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to help the European banking giant reach younger consumers. Game Design
3 Credit Union Microsites – The Pros and Cons
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three
Don’t Let Those Promotional Microsites Become Porn
When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet, buy three. At a cost of $30, there’s no excuse.
Credit Union Scavenger Hunt Nearly Doubles Website Traffic
[Update: Belvoir FCU runs a website scavenger hunt every year. Here's a link to the 2013 edition of the contest.] To celebrate the one-year anniversary of its website redesign, Belvoir FCU hosted a virtual scavenger
RBC Launches ‘myFinance Tracker’ PFM Platform
The number of banks and credit unions integrating branded personal financial management (PFM) platforms from providers like Mint and Jwaala have helped these startups become internet sensations almost overnight. Now RBC is offering a white
Survey Proves Value of Online Banking, Bill Pay
In the 2010 Consumer Billing and Payment Trends report, Fiserv, a leading financial technology company, shares the results of its survey involving 3,029 internet consumers. The 2010 survey shows online banking, bill payment and e-bill
First Tech Gets Even More Squirrely
Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck,
Cool App: ATM Finder with Augmented Reality
If there are more than 300,000 ATMs in the U.S., why is it that you can never seem to find one when you need it? Addison Avenue FCU thinks it has the answer with its
