Quantcast
Bancography | Brand Evaluator
rss
Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Online Archive

0
Wells Fargo Soft Sells Student Loans Through Social Media Forum

Wells Fargo Soft Sells Student Loans Through Social Media Forum

May 23rd, 2012
This online discussion forum lets the college-bound crowd ask and answer questions. Wells Fargo representatives chime in, but the site's immediate purpose isn't to push  
3
Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

May 14th, 2012
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.  
0
Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis

May 09th, 2012
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis  
3
Checks Die While Online Thrives, But Gen-Y Still Use Branches

Checks Die While Online Thrives, But Gen-Y Still Use Branches

May 07th, 2012
A study by Fiserv reveals Gen-Y is more active in brick-and-mortar channels. Meanwhile, checks continue their march toward extinction.  
2
Marketers Must Stress Security Of Mobile Banking Channels

Marketers Must Stress Security Of Mobile Banking Channels

May 02nd, 2012
When marketing mobile services, you must address people's fears by stressing security features. Security concerns are the #1 hot button preventing more people from adopting  
4
Mythbusting For Financial Marketers: Email Isn’t Dead

Mythbusting For Financial Marketers: Email Isn’t Dead

April 26th, 2012
Many financial executives mistakenly believe email is not reliable, it's dangerous, it's difficult to manage, it’s not effective, and it's all spam anyway. But email  
4
Mobile Banking Set To Explode, Here’s What Marketers Need to Know

Mobile Banking Set To Explode, Here’s What Marketers Need to Know

April 24th, 2012
Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.  
0
Sneak Peek: US Bank’s Augmented Reality Branch, ATM Locator

Sneak Peek: US Bank’s Augmented Reality Branch, ATM Locator

April 23rd, 2012
US Bank is letting employees pilot test a snazzy new branch/ATM locator for iPhones that merges digital with reality in a virtually interactive world.  
2
Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions

April 23rd, 2012
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?  
2
Barclaycard Introduces First Crowdsourced Social Media Credit Card

Barclaycard Introduces First Crowdsourced Social Media Credit Card

April 18th, 2012
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.  
2
Best of Bank Marketing On YouTube

Best of Bank Marketing On YouTube

April 17th, 2012
Curious to see how banks and credit unions have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.  
4
Customer Service 2.0: The Importance of Live Chat In Banking

Customer Service 2.0: The Importance of Live Chat In Banking

April 09th, 2012
Consumers increasingly expect live online chat, but banks and credit unions lag behind. 4 out of every 5 currently don't offer the service... but they  
7
Brands Struggle In Social Media, Data Shows Sobering Stats

Brands Struggle In Social Media, Data Shows Sobering Stats

April 05th, 2012
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.  
1
Harnessing The Power Of Email: 3 Strategies For Financial Marketers

Harnessing The Power Of Email: 3 Strategies For Financial Marketers

March 28th, 2012
Email is one of the least celebrated -- but most effective -- weapons in the financial marketer's arsenal. Here are 3 strategies to help maximize  
2
Why I Never Got Your Email

Why I Never Got Your Email

March 21st, 2012
You send out thousands of emails every month, but how many are getting through? Why aren't more people seeing your emails, and what can you  
16
Is Facebook The Only Social Channel That Really Matters?

Is Facebook The Only Social Channel That Really Matters?

March 19th, 2012
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.  
6
The Free And Easy Way To Reward Debit + Online Banking Users

The Free And Easy Way To Reward Debit + Online Banking Users

March 12th, 2012
How can financial institutions reward debit card + online banking users (i.e., their best customers)? Here's a solution that costs absolutely nothing. Too good to  
1
10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features Right Now

10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features Right Now

March 12th, 2012
Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is over.  
0
Bank Launches Social Media Attack On Competitor… But Ooops, It Backfires

Bank Launches Social Media Attack On Competitor… But Ooops, It Backfires

March 08th, 2012
Two banks square off in a Twitter dispute over accusations of false advertising. But the one who picked the fight wound up losing it.  
11
Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

Non-Local Banks Will Not Think This Campaign Is As Funny As It Is

March 07th, 2012
Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a playful series of ads and billboards mocking competitors’ lack of local knowledge.  
Page 1 of 1012345...10...Last »