Naming Archive
Two banks in India rebrand, one renames
Canara Bank in India rebrands with a new logo. I don’t speak Hindi, but this looks good: According to one blogger musing about banks in India renaming and rebranding: “Rebranding helps an organization do well
Sponsor shutters doors, credit union changes name
PCA Federal Credit Union’s primary sponsor closed their facilities and “the credit union no longer had a viable occupational bond,” so it becomes ‘Greater Wayne Community FCU.’ According to the credit union’s website: “Although PCA
Fort Belvoir FCU drops ‘Fort’ from its name
According to The Credit Union Times, Belvoir FCU President and CEO Patricia Kimmel, says the new name reflects the changing community while still maintaining ties to its rich heritage. At its website, the credit union
An employee speaks out against his CU’s name
An employee of Maine State Credit Union says in his blog that “people should be able to see your credit union’s name and know if they are eligible for membership, without ever opening your membership
Capital Community Becomes ‘CapCom Credit Union’
[UPDATE: July 20, 2008. That didn't last long. The CapCom name is out, as the credit union has agreed to merge under DFCU Financial. The original story follows, unedited.] “Our former name was just too
Boone National becomes ‘Forcht Bank’
The name change is a result of the merger of all 10 banking subsidiaries of Boone’s parent company into one bank. The parent recently changed its name from First Corbin Bancorp to Forcht Bancorp, reflecting
Great River Financial Group becomes ‘Two Rivers Financial’
From the company’s news section: “The group wanted their new name to reflect the fact that they are an Iowa company with Midwestern values. Two Rivers was chosen because Iowa is the land between two
Sponsor changes name, so does its credit union
When the parent company of AFG Industries decided to roll-up its subsidiary under the holding company moniker, AGC (Asashi Glass Company), its credit union decided to follow suit. In this PDF newsletter, AGC Credit Union
Credit union introduces three new branded savings products
In this press release, Personal Care America FCU announces three new savings products. G.R.A.D. - “Getting Ready for A Degree” A savings account that is available to members wishing to save money for future education.
Ahead of their time: ‘Redbrand Credit Union’
In 1889, Peter Sommer invented a machine that wove steel wire fence to replace traditional wooden timber fences, making life easier for millions of American farmers. His invention spawned a midwestern steel giant, Keystone Steel
Pittsburgh Teachers becomes ‘Riverset’
With $87 million in assets and 13,000 members, Pittsburgh Teachers Credit Union will officially become ‘Riverset,’ effective January 2, 2008. According to this article, President and CEO Christine Chojnicki said the credit union’s name was
NY Times classic on bank name changes
A New York Times article from 1987 says the scramble for good names causes some normally staid financial institutions to wage trademark battles. It seems some things never change, like these familiar reasons to change
Bank naming article circa 2000
This article printed by Northwestern Financial Review in 2000 takes a straightforward look at the types of names banks adopt. Conclusions and observations from the article: “The new trend in bank names seems to be
Students Help Credit Union Name School Branch
A high school sophomore won a $50 prize for coming up with the new name for the St. Vrain Valley Credit Union’s student-run branch at a local high school. In this article, the winning student
Two Fewer ‘First Federal’ Banks
Two banks sharing the same name have both decided to shed their old ‘First Federal’ monikers. One is in Souix City, Iowa, and the other is in Wabash, Indiana. The Souix City First Federal Bank
Hall County + Buckhead Community = Hall Community
Changing names in a merger is easy. You can either mush everyone’s names together like AOL Time Warner: Hall County + Buckhead Community = Hall County Buckhead Community Or you can strike a compromise and
St. Charles Borromeo FCU becomes ‘Unity Catholic’
In an article published by the Parma Chamber of Commerce, the credit union said the name change was “a result of their expansion throughout the years, and that it would “better represent the 18 parishes
Newport News Shipbuilding Employees Credit Union becomes ‘BayPort’
Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority. Newport News Shipbuilding Employees Credit Union decided to keep the old name
BN West changes name to ‘MilePost’
“Our new name reflects the mileposts that mark the progress of a journey toward a future destination, and our goal as a credit union is to help every member achieve financial freedom at each junction
GE FCU evolves name to ‘General Electric Evendale Employees FCU’
No explanation was offered for this slight evolution from GE Federal Credit Union. But in CEO Patrick L. Taylor said in the credit union’s newsletter, “We feel it is necessary to ‘refresh’ and enhance our
