Naming Archive
San Antonio credit union becomes ‘Generations’
“In the financial industry, if you don’t grow, you go.” – Tim Haegelin, CEO San Antonio City Employees FCU had a name change in the works since 2006, but, in the words of Tim Haegelin,
Belvidere Bank adopts sister’s ‘Alpine’ name
“Our ultimate goal has been to have one bank brand.” – R. Robert Funderburg, Jr., Alpine Chairman After a 100 year history that includes three acquisitions and two previous name changes, a coalition of two
Bank picks historic town symbol as new name
“The reality is there is a better opportunity for growth with a less territorial name.” – Rollstone CEO Martin Connors Jr. Fitchburg Savings Bank felt its current name was limiting. First of all, it had
Xerox FCU to become ‘Xceed’
“It’s great to put together a nice shiny logo and tag line and say, ‘okay here it is.’ But if people don’t get caught up in the excitement, it’s not going to work.” – Teresa
Leesport Bank unites divisions under ‘VIST Financial’
Leesport Bank will be integrating seven separate business divisions under one new name, ‘VIST Financial”: Leesport Bank Madison Bank Essick & Barr The Boothby Group Madison Insurance Consultants Madison Financial Advisors Philadelphia Financial Mortgage Robert
Website domains available one minute, registered the next
Confusion looms over suspicious domain name practice “Front running.” “Kiting.” “Domain tasting.” Maybe you’ve never heard of these terms, but they are central to a controversial new practice by Network Solutions. Here’s what’s happening. It
Branding expert: “CU names long, complicated, generic”
“It’s very difficult to build a brand unless you have a good name.” – Laura Reis Laura Reis, a co-author of “The 22 Immutable Laws of Branding,” says, “Many credit unions are saddled with long,
Exante Bank will become ‘OptumHealth’
UnitedHealth Services, a conglomerate offering a range of services within the health care industry, is changing the name of a bank it founded back in 2004. Exante, a bank that primarily administers health savings accounts,
Customers to have say in new name for Wauwatosa Bank
[UPDATE HERE] Wauwatosa Bank is inviting its customers to visit branches and vote for their favorite name from three options: ‘Granite Bank,’ ‘WaterStone Bank’ or ‘Security First Bank.’ People also can submit other names by
HomeFederal becomes ‘Indiana Bank & Trust’
To celebrate 100 years in business, HomeFederal has decided to change its name. On March 1, they will rollout a new logo and signage bearing the new moniker ‘Indiana Bank & Trust.” In this press
Naming briefs for January 29, 2008
Critique: OpenSource CU calls ‘Alliant’ name “diaphanous” Simple Math: Bendigo Bank + Adelaide Bank = ‘Bendigo & Adelaide Bank’ Dropping Names: RBC sheds ‘Centura’ from its portfolio of bank names Why Bother: Piedmont Federal S&L
Credit union names SMS banking product ‘Textus’
In his own blog, Gene Blishen, CEO of Mount Lehman Credit Union, reveals the process by which he chose ‘Textus’ as the name of a mobile phone banking system his credit union is now offering.
Bank changes names to reinforce its category leadership
The nation’s largest correspondent bank (see definition below) is changing its name to ‘Silverton Bank’ according to this press release. The bank hopes that the name change will eliminate confusion in the marketplace. Out of
Family Bank changes name to ‘Voyager’
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank. In this article, the bank offered no explanation why it picked ‘Voyager’ as its new name.
Tennessee bank consolidates under ‘Foundation’ name
McKenzie Banking Company has announced it will adopt the name of its sister organization, ‘Foundation Bank,’ sometime in January 2008. Apparently, McKenzie and Foundation have been owned by the Wilson family for the last 20
Wauwatosa Credit Union becomes ‘Focus’
According to the credit union’s newsletter, “It was time for us to find a name that reflects the values of this credit union.” The newsletter emphasized the number of ways the credit union is “focus”ed
South African bank picks risque new name by American standards
“Grindrod.” It picked the name back in 2006 (reference here). Apparently, the words “grind” and “rod” don’t mean the same thing in South Africa as they do in colloquial American.
‘Alabama CU’ sues ‘The Credit Union of Alabama FCU’ over name
This 23-page PDF from the U.S. District Court of Alabama should serve as a cautionary tale about what can happen if you choose a new name that’s too similar to someone else’s – especially when
Frick Federal Credit Union becomes ‘Neighbors 1st’
According to the credit union’s press release, the name change is the first since the credit union was founded in 1968. On its website, the credit union said, “We changed our name to reflect who
Credit Union Times recaps 2007 name changes
Full Credit Union Times article here. Credit Union Central Falls became ‘Navigant‘ Honolulu City & County Employees FCU became ‘Aloha Pacific‘ Colorado State Employees Credit Union became ‘Credit Union of Colorado‘ MacDill FCU became ‘Grow
