“In the financial industry, if you don’t grow, you go.” – Tim Haegelin, CEO San Antonio City Employees FCU had a name change in the works since 2006, but, in the words of Tim Haegelin,
“Our ultimate goal has been to have one bank brand.” – R. Robert Funderburg, Jr., Alpine Chairman After a 100 year history that includes three acquisitions and two previous name changes, a coalition of two
“The reality is there is a better opportunity for growth with a less territorial name.” – Rollstone CEO Martin Connors Jr. Fitchburg Savings Bank felt its current name was limiting. First of all, it had
“It’s great to put together a nice shiny logo and tag line and say, ‘okay here it is.’ But if people don’t get caught up in the excitement, it’s not going to work.” – Teresa
Leesport Bank will be integrating seven separate business divisions under one new name, ‘VIST Financial”: Leesport Bank Madison Bank Essick & Barr The Boothby Group Madison Insurance Consultants Madison Financial Advisors Philadelphia Financial Mortgage Robert
Confusion looms over suspicious domain name practice “Front running.” “Kiting.” “Domain tasting.” Maybe you’ve never heard of these terms, but they are central to a controversial new practice by Network Solutions. Here’s what’s happening. It
“It’s very difficult to build a brand unless you have a good name.” – Laura Reis Laura Reis, a co-author of “The 22 Immutable Laws of Branding,” says, “Many credit unions are saddled with long,
UnitedHealth Services, a conglomerate offering a range of services within the health care industry, is changing the name of a bank it founded back in 2004. Exante, a bank that primarily administers health savings accounts,
[UPDATE HERE] Wauwatosa Bank is inviting its customers to visit branches and vote for their favorite name from three options: ‘Granite Bank,’ ‘WaterStone Bank’ or ‘Security First Bank.’ People also can submit other names by
To celebrate 100 years in business, HomeFederal has decided to change its name. On March 1, they will rollout a new logo and signage bearing the new moniker ‘Indiana Bank & Trust.” In this press
Critique: OpenSource CU calls ‘Alliant’ name “diaphanous” Simple Math: Bendigo Bank + Adelaide Bank = ‘Bendigo & Adelaide Bank’ Dropping Names: RBC sheds ‘Centura’ from its portfolio of bank names Why Bother: Piedmont Federal S&L
In his own blog, Gene Blishen, CEO of Mount Lehman Credit Union, reveals the process by which he chose ‘Textus’ as the name of a mobile phone banking system his credit union is now offering.
The nation’s largest correspondent bank (see definition below) is changing its name to ‘Silverton Bank’ according to this press release. The bank hopes that the name change will eliminate confusion in the marketplace. Out of
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank. In this article, the bank offered no explanation why it picked ‘Voyager’ as its new name.
McKenzie Banking Company has announced it will adopt the name of its sister organization, ‘Foundation Bank,’ sometime in January 2008. Apparently, McKenzie and Foundation have been owned by the Wilson family for the last 20
According to the credit union’s newsletter, “It was time for us to find a name that reflects the values of this credit union.” The newsletter emphasized the number of ways the credit union is “focus”ed
“Grindrod.” It picked the name back in 2006 (reference here). Apparently, the words “grind” and “rod” don’t mean the same thing in South Africa as they do in colloquial American.
This 23-page PDF from the U.S. District Court of Alabama should serve as a cautionary tale about what can happen if you choose a new name that’s too similar to someone else’s – especially when
According to the credit union’s press release, the name change is the first since the credit union was founded in 1968. On its website, the credit union said, “We changed our name to reflect who
Full Credit Union Times article here. Credit Union Central Falls became ‘Navigant‘ Honolulu City & County Employees FCU became ‘Aloha Pacific‘ Colorado State Employees Credit Union became ‘Credit Union of Colorado‘ MacDill FCU became ‘Grow