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CU Naming Archive

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Q&A: The Strategy Behind UMe Credit Union’s Rebranding

Q&A: The Strategy Behind UMe Credit Union’s Rebranding

August 09th, 2011
The Financial Brand sat down UMe FCU to talk about their recent name change. In this candid Q&A interview, you'll hear frank insights about the  
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6 Reality Checks About Credit Union Community Charters

May 20th, 2010
For some credit unions, a community charter may be their only avenue for survival. But for all others pondering an expanded charter, they seem to  
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Credit Unions Dropping ‘Credit Union’ From Their Names

Credit Unions Dropping ‘Credit Union’ From Their Names

April 13th, 2010
A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is  
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The Do’s and Don’ts of CU Acronyms

November 26th, 2008
Many credit unions refer to themselves internally in acronym form. Using acronyms is common industry shorthand. Everyone does in our industry, right? And when credit  
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The Top 50 Most Distinctive Credit Union Names

The Top 50 Most Distinctive Credit Union Names

August 20th, 2008
Names selected for this list were based on their uniqueness within the credit union industry. Other criteria included: Each reflects something phonetically interesting and/or thematically  
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The ‘Community Credit Union’ fallacy

August 07th, 2008
For many credit unions, expanding their charters is a common growth strategy. Often, a credit union’s first reflex after getting a community charter is to  
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What Does ‘Federal’ do for FCUs?

July 08th, 2008
Federally chartered credit union have a few more options with their names than their state chartered counterparts. The huge number of federal banks and federal  
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Most Common Words in Credit Union Names

July 01st, 2008
#1) Employees – 1,553 #2) Community – 526 #3) County – 323 #4) Schools – 279 #5) West – 214 #6) Teachers – 214 #7)  
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Two credit unions merge to create ‘Genisys’

Two credit unions merge to create ‘Genisys’

June 03rd, 2008
‘Genisys’ comes from combining ‘General Motors’ and ‘Unisys,’ the credit unions’ two main employer groups. Two Michigan-based credit unions, USA and T&C Federal, expect to  
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What will Canada’s 3rd largest credit union be called?

What will Canada’s 3rd largest credit union be called?

March 22nd, 2008
Members of Alberta’s three largest credit unions have voted overwhelmingly in favor of a merger: + Servus [ 60 branches | 195,000 members | $4.75  
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Branding expert: “CU names long, complicated, generic”

February 17th, 2008
“It’s very difficult to build a brand unless you have a good name.” – Laura Reis Laura Reis, a co-author of “The 22 Immutable Laws  
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An employee speaks out against his CU’s name

January 03rd, 2008
An employee of Maine State Credit Union says in his blog that “people should be able to see your credit union’s name and know if