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CU Name Changes Archive

6
Bankers Conspire Against Credit Union In Brutal Turf War

Bankers Conspire Against Credit Union In Brutal Turf War

March 05th, 2012
A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty can the fight get? Find  
1
Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

September 13th, 2011
In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does  
5
Name Change Review: Argent, Talmer, Orion, Alloya + 4 More

Name Change Review: Argent, Talmer, Orion, Alloya + 4 More

July 28th, 2011
Banco Popular has to dump its Spanish-sounding name in the US… The Bank of Maine struggles with the semantics of local branding… Plus six other  
1
Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

February 23rd, 2010
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to  
2
Kansas Credit Union Says ‘We’re Not Wall Street’

Kansas Credit Union Says ‘We’re Not Wall Street’

February 12th, 2010
During the 2010 Super Bowl pregame show, The Credit Union of Johnson County ran an ad announcing its new name — Mainstreet. The new moniker  
2
Guam Credit Union Becomes Coast360

Guam Credit Union Becomes Coast360

December 10th, 2009
The credit union set its logo ablaze at a special event for members and staff where the name was unveiled. (Photo credit: Rick Cruz/Pacific Daily  
2

75 Interesting Credit Union Name Changes in 2009

October 21st, 2009
Callahan & Associates, the credit union industry’s leading analytics firm and publishers of CreditUnions.com, have just released their 2010 Credit Union Directory. Comparing this year’s  
13
Credit Union Picks ‘Wildfire’ as New Name

Credit Union Picks ‘Wildfire’ as New Name

October 14th, 2009
In response to an aging membership and a decaying telephony industry in Michigan, Communications Family Credit Union announced on Monday that it is changing names  
2
From “America’s Who?” to “ACU Who?”

From “America’s Who?” to “ACU Who?”

September 03rd, 2009
America’s Credit Union went out and did some brand equity research. “We asked if people had heard of us,” said the credit union’s marketing director,  
6
Advanta Forces Avanta to Become ‘Altana’

Advanta Forces Avanta to Become ‘Altana’

June 15th, 2009
Bank trademark trumps credit union The erstwhile Laurel Federal Credit Union is being forced to spend more than $80,000 changing names — again — five  
3
Credit Union Picks ‘Aventa’ as New Moniker

Credit Union Picks ‘Aventa’ as New Moniker

June 05th, 2009
Colorado Springs Credit Union has changed names and become Aventa. The credit union Nearly 40% of the credit union’s membership no longer lives in Colorado  
0
A Look at Name Changes Around the Financial Industry

A Look at Name Changes Around the Financial Industry

January 14th, 2009
First National becomes ‘First American’ This banks says that changing its name to First American Bank provides distinction from the many other First National Banks  
3
Copperfin: Another Red Canoe

Copperfin: Another Red Canoe

September 30th, 2008
Canadian-based Lakewood and Kenora District credit unions are merging under the new name “Copperfin.” Last week, the members of both credit unions voted overwhelmingly in  
1
Wrap up of recent financial name changes

Wrap up of recent financial name changes

September 08th, 2008
Orange County Teachers becomes SchoolsFirst (April) “After years of research,” the nation’s largest credit union for school employees picks a new name that is more  
4
‘Servus’ chosen as name for Canada’s new super-CU

‘Servus’ chosen as name for Canada’s new super-CU

June 12th, 2008
The mystery is over. The name of Canada’s 3rd largest credit union will be Servus. The credit union’s board chose the name because the Servus  
0
San Antonio credit union becomes ‘Generations’

San Antonio credit union becomes ‘Generations’

March 10th, 2008
“In the financial industry, if you don’t grow, you go.” – Tim Haegelin, CEO San Antonio City Employees FCU had a name change in the  
2

Xerox FCU to become ‘Xceed’

February 25th, 2008
“It’s great to put together a nice shiny logo and tag line and say, ‘okay here it is.’ But if people don’t get caught up  
0

Wauwatosa Credit Union becomes ‘Focus’

January 10th, 2008
According to the credit union’s newsletter, “It was time for us to find a name that reflects the values of this credit union.” The newsletter  
2

Frick Federal Credit Union becomes ‘Neighbors 1st’

January 06th, 2008
According to the credit union’s press release, the name change is the first since the credit union was founded in 1968. On its website, the  
0

Sponsor shutters doors, credit union changes name

January 06th, 2008
PCA Federal Credit Union’s primary sponsor closed their facilities and “the credit union no longer had a viable occupational bond,” so it becomes ‘Greater Wayne  
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