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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Bank Name Changes Archive

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Name Change Review: Argent, Talmer, Orion, Alloya + 4 More

Name Change Review: Argent, Talmer, Orion, Alloya + 4 More

July 28th, 2011
Banco Popular has to dump its Spanish-sounding name in the US… The Bank of Maine struggles with the semantics of local branding… Plus six other  
8
One Bank’s $1 Million Naming Mistake

One Bank’s $1 Million Naming Mistake

August 04th, 2010
Alliance Bank has prevailed in a trademark lawsuit against Customers 1st Bank who must now destroy all materials containing the Customer 1st name and find  
0
A Look at Name Changes Around the Financial Industry

A Look at Name Changes Around the Financial Industry

January 14th, 2009
First National becomes ‘First American’ This banks says that changing its name to First American Bank provides distinction from the many other First National Banks  
3
WaMu Seized, Deposits Go to JP Morgan

WaMu Seized, Deposits Go to JP Morgan

September 25th, 2008
Breaking News – Thursday, September 25, 2008 The FDIC just seized all the assets of Washington-based thrift, WaMu, making it the largest bank failure in  
1
Wrap up of recent financial name changes

Wrap up of recent financial name changes

September 08th, 2008
Orange County Teachers becomes SchoolsFirst (April) “After years of research,” the nation’s largest credit union for school employees picks a new name that is more  
2
Will the real ‘Vista Bank’ in Texas please step forward

Will the real ‘Vista Bank’ in Texas please step forward

August 25th, 2008
Fight looms, confusion inevitable as two Texas banks now share ‘Vista’ name “We changed our name to soar above the crowd…to set ourselves apart.” –  
6

Ohio Bank Learns Hard Lesson About Trademark Law

August 19th, 2008
For 120 years, people in Ohio knew their bank simply as “OV.” Not any more. The bank was forced to change names by one of  
5
Vowels in, consonants out as bank renames

Vowels in, consonants out as bank renames

July 23rd, 2008
“’Folsom Bank of Commerce’ is too many consonants and too many syllables.” – Greg Patton, President Commerce Bank of Folsom Effective August 1, 2008, Commerce  
6
Merger creates naming hassles for TD

Merger creates naming hassles for TD

April 03rd, 2008
TD merger triggers lawsuit; landmark stadium needs renaming Renaming Boston’s Garden The merger between TD Banknorth and Commerce Bank means the name of ‘TD Banknorth  
0
Two banks merge and become ‘StellarOne’

Two banks merge and become ‘StellarOne’

April 02nd, 2008
Virginia Financial Group and First National Bank just completed a merger. The two banks were similarly sized, and when there’s a merger of equals, one  
1
Wauwatosa customers vote for ‘WaterStone’ name

Wauwatosa customers vote for ‘WaterStone’ name

March 24th, 2008
The customers have spoken: ‘WaterStone’ it is. Back in February, Wauwatosa Savings invited its customers to help pick a new name for the bank. Customers  
1
Belvidere Bank adopts sister’s ‘Alpine’ name

Belvidere Bank adopts sister’s ‘Alpine’ name

March 01st, 2008
“Our ultimate goal has been to have one bank brand.” – R. Robert Funderburg, Jr., Alpine Chairman After a 100 year history that includes three  
1

Bank picks historic town symbol as new name

February 27th, 2008
“The reality is there is a better opportunity for growth with a less territorial name.” – Rollstone CEO Martin Connors Jr. Fitchburg Savings Bank felt  
0

Leesport Bank unites divisions under ‘VIST Financial’

February 23rd, 2008
Leesport Bank will be integrating seven separate business divisions under one new name, ‘VIST Financial”: Leesport Bank Madison Bank Essick & Barr The Boothby Group  
0

Exante Bank will become ‘OptumHealth’

February 11th, 2008
UnitedHealth Services, a conglomerate offering a range of services within the health care industry, is changing the name of a bank it founded back in  
0

Customers to have say in new name for Wauwatosa Bank

February 05th, 2008
[UPDATE HERE] Wauwatosa Bank is inviting its customers to visit branches and vote for their favorite name from three options: ‘Granite Bank,’ ‘WaterStone Bank’ or  
0

HomeFederal becomes ‘Indiana Bank & Trust’

February 03rd, 2008
To celebrate 100 years in business, HomeFederal has decided to change its name. On March 1, they will rollout a new logo and signage bearing  
1

Bank changes names to reinforce its category leadership

January 19th, 2008
The nation’s largest correspondent bank (see definition below) is changing its name to ‘Silverton Bank’ according to this press release. The bank hopes that the  
0

Family Bank changes name to ‘Voyager’

January 12th, 2008
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank. In this article, the bank offered  
0

Tennessee bank consolidates under ‘Foundation’ name

January 12th, 2008
McKenzie Banking Company has announced it will adopt the name of its sister organization, ‘Foundation Bank,’ sometime in January 2008. Apparently, McKenzie and Foundation have  
0

South African bank picks risque new name by American standards

January 09th, 2008
“Grindrod.” It picked the name back in 2006 (reference here). Apparently, the words “grind” and “rod” don’t mean the same thing in South Africa as  
0

Two banks in India rebrand, one renames

January 06th, 2008
Canara Bank in India rebrands with a new logo. I don’t speak Hindi, but this looks good: According to one blogger musing about banks in  
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