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Naming Archive

7
Bank Gives Free Mercedes Benz For $1 Million Deposit

Bank Gives Free Mercedes Benz For $1 Million Deposit

May 02nd, 2012
A Florida bank's revolutionary CD promotion delivers instant gratification -- in the form of a new Benz -- as part of a brilliant name change  
6
Bankers Conspire Against Credit Union In Brutal Turf War

Bankers Conspire Against Credit Union In Brutal Turf War

March 05th, 2012
A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty can the fight get? Find  
3
Hi, My Name Is… BluCurrent, Fieldstone, Evolve, Catalyst

Hi, My Name Is… BluCurrent, Fieldstone, Evolve, Catalyst

December 05th, 2011
What's the rationale behind these new monikers in the retail banking sector? Here's a review of 11 notable name changes by banks and credit unions.  
1
Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’

September 13th, 2011
In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does  
2
Q&A: The Strategy Behind UMe Credit Union’s Rebranding

Q&A: The Strategy Behind UMe Credit Union’s Rebranding

August 09th, 2011
The Financial Brand sat down UMe FCU to talk about their recent name change. In this candid Q&A interview, you'll hear frank insights about the  
5
Name Change Review: Argent, Talmer, Orion, Alloya + 4 More

Name Change Review: Argent, Talmer, Orion, Alloya + 4 More

July 28th, 2011
Banco Popular has to dump its Spanish-sounding name in the US… The Bank of Maine struggles with the semantics of local branding… Plus six other  
4
Renaming & Rebranding: Boomerang, Catalyst, Icon, iBank

Renaming & Rebranding: Boomerang, Catalyst, Icon, iBank

March 29th, 2011
11 recent name changes including Boomerang, Catalyst, Avidbank, Icon, Points West, Infinia, Astera and Luminus.  
0
Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals

Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals

November 16th, 2010
An analysis of 9 bank and credit union name changes, plus 1 that failed when members voted down the proposed name.  
7
One Bank’s $1 Million Naming Mistake

One Bank’s $1 Million Naming Mistake

August 04th, 2010
Alliance Bank has prevailed in a trademark lawsuit against Customers 1st Bank who must now destroy all materials containing the Customer 1st name and find  
10
Name Change Review: Salal, Quest and 6 Others

Name Change Review: Salal, Quest and 6 Others

July 22nd, 2010
In few industries do you see players change names as often as you do in the financial space. Banks change names frequently because of mergers,  
1
Who’s First? First Michigan? Or Michigan First?

Who’s First? First Michigan? Or Michigan First?

July 22nd, 2010
Earlier this year, Michigan First Credit Union slapped a lawsuit on First Michigan Bank for trademark infringement. (If you’re tempted to dismiss this article as  
10

6 Reality Checks About Credit Union Community Charters

May 20th, 2010
For some credit unions, a community charter may be their only avenue for survival. But for all others pondering an expanded charter, they seem to  
1
Name Change Wrap Up for Spring 2010

Name Change Wrap Up for Spring 2010

April 19th, 2010
In few industries do you see players change names as often as you do in the financial space. Banks change names frequently, but usually do  
25
Credit Unions Dropping ‘Credit Union’ From Their Names

Credit Unions Dropping ‘Credit Union’ From Their Names

April 13th, 2010
A reader of The Financial Brand recently asked, “Is there any credit union that does not use ‘Credit Union’ in the logo?” The answer is  
1
Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.

February 23rd, 2010
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why? The credit union wanted to  
2
Kansas Credit Union Says ‘We’re Not Wall Street’

Kansas Credit Union Says ‘We’re Not Wall Street’

February 12th, 2010
During the 2010 Super Bowl pregame show, The Credit Union of Johnson County ran an ad announcing its new name — Mainstreet. The new moniker  
0
Analysis of Financial Name Changes in 2009

Analysis of Financial Name Changes in 2009

January 14th, 2010
In no other industry do companies change names more often than in financial services. It’s not just due to mergers. Banks and credit unions voluntarily  
2
Guam Credit Union Becomes Coast360

Guam Credit Union Becomes Coast360

December 10th, 2009
The credit union set its logo ablaze at a special event for members and staff where the name was unveiled. (Photo credit: Rick Cruz/Pacific Daily  
31
Is It Time to Rename ‘Checking Accounts?’

Is It Time to Rename ‘Checking Accounts?’

December 01st, 2009
Yesterday’s article about the archaic credit union term for checking accounts (“share draft accounts”) sparked a wider debate about the very future of what checking  
2

75 Interesting Credit Union Name Changes in 2009

October 21st, 2009
Callahan & Associates, the credit union industry’s leading analytics firm and publishers of CreditUnions.com, have just released their 2010 Credit Union Directory. Comparing this year’s  
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