Naming Archive
10 Noteworthy Credit Union Name Changes: Vibe, Widget, Nymeo
A review and analysis of 10 different name changes in the credit union industry within the last year -- Vibe, Trailhead, NuPath, Xplore and more.
ING To Rebrand As Voya Financial In The U.S.
The new name, which is short for "voyage," will be rolling out in the next couple years, but the company will be keeping its signature orange color.
The Weird, Wild And Wonderful World Of Credit Union Name Changes
The Financial Brand studied every name change in the credit union industry since 2006 -- all 234 credit union of them. Who's changed names, and what are the current trends? Find out here.
Nimble Rebranding
Cash Doctors knew their name was dated and it was time to find a new one. Read about their rebranding process and how they evolved into ‘Nimble’ in this Q&A interview.
Q&A: The Art Of Branding And The ‘Scient’ Name Change
Sporting a new name and brand, this small credit union now looks like it’s punching well above its weight class. See how they pulled it off in this Q&A interview about the process behind Scient.
Capital One Drops ING Direct Ball, Triggering Reactions… And Fears
The loss of one of banking's most popular brands has sparked a strong public reaction. Would anyone squeal if your brand disappeared tomorrow?
Branding Beyond ‘Community’: WinSouth Repositions Its Identity
See how this small credit union with a generic name and bland brand transformed its identity to compete with the big boys.
PrimeTrust Financial FCU Rebranding
Hear what this small $145 million credit union had to say about its rollout a more professional image.
Hello, My Name Is… Logix, Alive, Vantage
Here’s a recap of 10 recent name changes in the retail banking sector -- what they picked and why -- the good, the bad and the ugly.
Bank Gives Free Mercedes Benz For $1 Million Deposit
A Florida bank's revolutionary CD promotion delivers instant gratification -- in the form of a new Benz -- as part of a brilliant name change campaign.
Bankers Conspire Against Credit Union In Brutal Turf War
A cautionary tale for credit unions toying with commercial loans: banks will battle you to the bitter end. How dirty can the fight get? Find out here.
Hi, My Name Is… BluCurrent, Fieldstone, Evolve, Catalyst
What's the rationale behind these new monikers in the retail banking sector? Here's a review of 11 notable name changes by banks and credit unions.
Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’
In this "merger of equals," both credit unions agree to abandon their brands and go with Solarity. Why did they change names? And what does the new name mean?
Q&A: The Strategy Behind UMe Credit Union’s Rebranding
The Financial Brand sat down UMe FCU to talk about their recent name change. In this candid Q&A interview, you'll hear frank insights about the challenges involved with rebranding a financial institution.
Name Change Review: Argent, Talmer, Orion, Alloya + 4 More
Banco Popular has to dump its Spanish-sounding name in the US… The Bank of Maine struggles with the semantics of local branding… Plus six other name changes reviewed.
Renaming & Rebranding: Boomerang, Catalyst, Icon, iBank
11 recent name changes including Boomerang, Catalyst, Avidbank, Icon, Points West, Infinia, Astera and Luminus.
Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals
An analysis of 9 bank and credit union name changes, plus 1 that failed when members voted down the proposed name.
One Bank’s $1 Million Naming Mistake
Alliance Bank has prevailed in a trademark lawsuit against Customers 1st Bank who must now destroy all materials containing the Customer 1st name and find a replacement. Immediately. Only a few months ago, Customers 1st
Name Change Review: Salal, Quest and 6 Others
In few industries do you see players change names as often as you do in the financial space. Banks change names frequently because of mergers, while credit unions typically dump names that are tied to
Who’s First? First Michigan? Or Michigan First?
Earlier this year, Michigan First Credit Union slapped a lawsuit on First Michigan Bank for trademark infringement. (If you’re tempted to dismiss this article as having little relevance to you, at least skip ahead and
