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Sponsorships Archive

BubbaLuvs That Credit Union SupaFan Promotion

December 14th, 2010

The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.

San Diego County Credit Union Poinsettia Bowl?

December 30th, 2009

In the midst of your holiday preparations and jubilations, you — along with the rest of America — probably missed the San Diego County Credit

BofA’s “how long can you touch it” promo

October 16th, 2008

A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No

Batter Up! Yankee Stadium Next For Big Bank Sponsorship

September 18th, 2008

Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank

What To Do When You’ve Got $400 Million Laying Around

July 22nd, 2008

Why not blow it all on naming rights for the NY Mets ballpark? That’s what Citibank is doing. $20 million a year for 20 years.

NASCAR Banking

June 18th, 2008

Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of