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Sponsorships Archive

6
BubbaLuvs That Credit Union SupaFan Promotion

BubbaLuvs That Credit Union SupaFan Promotion

The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.  
7
San Diego County Credit Union Poinsettia Bowl?

San Diego County Credit Union Poinsettia Bowl?

In the midst of your holiday preparations and jubilations, you — along with the rest of America — probably missed the San Diego County Credit  
4
BofA’s “how long can you touch it” promo

BofA’s “how long can you touch it” promo

A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No  
4
The Web 2.0 Make/Buy Decision

The Web 2.0 Make/Buy Decision

There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you  
2
Batter Up! Yankee Stadium Next For Big Bank Sponsorship

Batter Up! Yankee Stadium Next For Big Bank Sponsorship

Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank  
7
What To Do When You’ve Got $400 Million Laying Around

What To Do When You’ve Got $400 Million Laying Around

Why not blow it all on naming rights for the NY Mets ballpark? That’s what Citibank is doing. $20 million a year for 20 years.  
1
NASCAR Banking

NASCAR Banking

Bank of America recently announced that it was introducing its first ever NASCAR-themed ad. The 30 second spot titled “Who’s Your Driver?” features footage of  
0
BofA Grabs for Olympic Rings

BofA Grabs for Olympic Rings

The Beijing Games are scheduled to start four months from now, but that’s not stopping Bank of America from jumping on the bandwagon early. The