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Steal This Idea: Cash Mobs
February 21st, 2012
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Shoestring Marketing Archive
Steal This Idea: The Ultimate Conversation Starter
August 02nd, 2010
Here is an excellent way to spark conversations in your branches that is both simple and effective.
Pay It Forward: The Ripple Effect
October 13th, 2009
Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They
Buzz From Haircuts: ‘Hot Hair Challenge’
August 06th, 2009
This summer, Northwest Resource Federal Credit Union launched a buzz campaign that gave hair stylists in downtown in Portland, Oregon the chance to win a
‘My Dream Is’ Photo Contest from ING DIRECT
January 05th, 2009
ING Direct just wrapped up their “My Dream Is” promotion in Australia, a user-generated photo+savings contest offering a first prize of $10,000. The general public
Canadian Credit Union Goes Fully Guerilla
December 15th, 2008
FirstOntario Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items — such as
Countybank Cooking Up Biscuits for Breakfast
December 02nd, 2008
It looks like a fresh-baked biscuit. But it’s really a direct mail piece (pictured above) sent out by Countybank down in South Carolina. This clever
Christmas Bonus! ATM to Spew $50s Instead of $20s
November 28th, 2008
This holiday season, Industrial Credit Union in Bellingham, WA is going to randomly swap 100 $20 bills in one of its ATMs with $50 bills.
BofA’s “how long can you touch it” promo
October 16th, 2008
A big, inflatable NFL jersey…that is. BofA used an old standby — the stamina contest — in its promo for this year’s NFL kickoff. No
Giveaway $10, Get Big PR Splash
October 13th, 2008
Seattle Metro Credit Union wanted to know what socially-conscious people might do with a little extra money, so it asked them: “If we gave you
Marketing construction loans on a shoestring budget
August 11th, 2008
Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous coverage, check out their LOL
Credit union video contest for $2,000 scholarship
February 03rd, 2008
As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an
Barf bags used in credit union promotion
January 03rd, 2008
Eastern Financial Florida Credit Union ran this promotion back in 2006. You can click on the image to enlarge. The copy reads: IS YOUR BANK
