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Promotions Archive

Wachovia Asks, “Who Would You Thank?”

October 07th, 2008

You probably didn’t know this, but this week is National Customer Service Week. In honor of this über-obscure calendar event, Wachovia is throwing a Who

Tricked-Out Truck Features ‘Guitar Hero’ Duels

September 09th, 2008

When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach

Fifth Third launches its biggest ad campaign ever

September 03rd, 2008

Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch

What is WaMu LIVE!?

August 14th, 2008

Entering its second year, WaMuL Live!, is a customer-appreciation promotion for all WaMu bank card holders that focuses on music and entertainment perks. The microsite

Marketing construction loans on a shoestring budget

August 11th, 2008

Here’s another creative marketing effort from the folks at Arizona State Credit Union. (If you missed The Financial Brand’s previous coverage, check out their LOL

Credit union checking promo exploits ‘LOLCats’

July 28th, 2008

This promotion from Arizona State Credit Union exploits the wildly popular LOL Cats’ signature punchline, “I CAN HAS CHEEZBURGER?” College students can get a free

Gas for $1.99 Per Gallon, Courtesy of Digital FCU

July 22nd, 2008

This morning at 7:00, people in Worcester, Massachusetts, started lining up at a Gulf gas station to fill up for $1.99 per gallon, courtesy of

The two lucky winners of Emirates NBD's promotion were Mr. Ashraf Saleh Ahmed Salameh, Jordanian National and Pakistani National, Mr. Adnan Shah Faiz Muhammad Shah.

“Win 12x your paycheck” deposit promo

July 02nd, 2008

Thank UAE’s National Bank of Dubai for this one. They recently wrapped up a promotion: “Win 12 Times Your Salary.” It’s simple. Transfer your direct

Casting call: Credit union TV ad contest draws 37 entries

June 06th, 2008

In a recent TV ad contest, 37 entrants produced a 23-second spot telling people why they should join SELCO Community Credit Union. Big cash prizes

Diamond Deposits

June 03rd, 2008

Here’s an interesting idea from — of all places — Azerbaijan, where Unibank is giving away three 1-carat diamonds every month for a year. Well

Lead paint forces recall of credit union coin bank

January 12th, 2008

Coastal Federal Credit Union in North Carolina gave away 1,300 of these fish coin banks back in February 2007. Unfortunately, they have excessive levels of

Desert Schools FCU Launches Segmented Checking Campaign

January 04th, 2008

Desert Schools FCU launched a new suite of checking products designed to connect with select target audiences, from Gen Y to retiring Baby Boomers. The

Barf bags used in credit union promotion

January 03rd, 2008

Eastern Financial Florida Credit Union ran this promotion back in 2006. You can click on the image to enlarge. The copy reads: IS YOUR BANK

News briefs for December 21, 2007

December 21st, 2007

Marketing: Blessington & District CU gives a car away at every annual meeting Marketing: American Airlines FCU gives away 5 cars in ‘Road to Success’

News briefs for December 10, 2007

December 10th, 2007

Web 2.0: Fairfax County CU has user-generated TV spot contest Marketing: Kansas CU celebrates 50 years by giving away 1957 Cadillac Politics: Assistant AG in