Door-busters, sidewalk sales and clearance events. Do campaigns like these work in the financial industry? Yes, if you think like a retailer.
Looking for festive holiday promotions? Here's 14 of the best ideas The Financial Brand has seen over the years.
The Financial Brand assembled this gallery of 10 frightfully fun, freaky and fangtastic Halloween promotions from credit unions.
A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.
A new design for the $100 bill is coming this fall. Smart financial marketers can leverage this rare opportunity by planning a creative promotion now.
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex, said the role is “essentially a snazzy name for a marketing intern who will represent all things Connex in the young community around […]
In 2008, Forth Worth Community Credit Union launched a new brand platform developed by Third Degree Advertising. The agency says the strategy behind the “You’re Worth More” positioning was to differentiate Fort Worth Community from banks, and to overcome any perception that the credit union had lost their “personal touch.” Here is a selection of […]
Every Spring, financial marketers across the U.S. wonder how they can tap into the fervor the NCAA’s “March Madness” college basketball tournament. But there’s a right way and a wrong way to structure a March Madness promo at your bank or credit union. The Wrong Way Don’t use the term “March Madness” in your promotions […]
The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging trend in how financial institutions allocate their corporate donations. By adding relatively simple and straightforward marketing components, financial institutions are transforming their charitable contributions into feel-good, name awareness promotions. ‘Chase […]
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew AltaOne was behind the good deeds. AltaOne waited to uncloak themselves until the night of the grand opening. For four […]
Almost a year ago to the day, Seattle Metropolitan Credit Union unveiled a new type of promotion never before seen in the financial industry. They asked people, “If we gave you $10? What would you do for someone else?” For their answers, the credit union gave away $10 to people — free — with the […]
How does $35 million in deposits and 800 new members sound? That’s what Advantis Credit Union just did… in two days. A recent grand opening sales event helped fuel one of the best first quarters ever for Advantis, with membership swelling by more than 4,000 in just the first three months of 2009 — impressive […]