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Promotions Archive

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Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

November 29th, 2011
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.  
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Commonwealth Bank Opens ‘Vault’ on Facebook

Commonwealth Bank Opens ‘Vault’ on Facebook

November 17th, 2011
This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000  
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Aussie Bank Goes Nuts With Massive Guerilla Push

Aussie Bank Goes Nuts With Massive Guerilla Push

July 25th, 2011
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.  
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Coast Capital Makes Facebook Fans The Boss of Their Own Contest

Coast Capital Makes Facebook Fans The Boss of Their Own Contest

May 23rd, 2011
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.  
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Bash Banks With Limerick Style and Win a Trip to the Irish Isle

Bash Banks With Limerick Style and Win a Trip to the Irish Isle

May 02nd, 2011
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making  
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At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways

April 25th, 2011
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.  
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9 Promotions Building Facebook Fans for Financial Institutions

9 Promotions Building Facebook Fans for Financial Institutions

April 19th, 2011
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.  
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Bank Sticks It to Rivals With Massive Guerilla Campaign

Bank Sticks It to Rivals With Massive Guerilla Campaign

March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.  
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The Singer

The Singer

March 08th, 2011
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.  
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Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt

Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt

January 14th, 2011
This mobile phone promotion is as daring and creative as it is complex. But will it work?  
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Avatar Star Search: Create a Character for Bank’s Next TV Ad

Avatar Star Search: Create a Character for Bank’s Next TV Ad

December 15th, 2010
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.  
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BubbaLuvs That Credit Union SupaFan Promotion

BubbaLuvs That Credit Union SupaFan Promotion

December 14th, 2010
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.  
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Credit Union Launches ‘Check In for Charity’ Social Media Drive

Credit Union Launches ‘Check In for Charity’ Social Media Drive

November 29th, 2010
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.  
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‘Room for Improvement’: QTCU’s Social Media Giveaway

‘Room for Improvement’: QTCU’s Social Media Giveaway

November 15th, 2010
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.  
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People React Strangely in Money Tree Experiment

People React Strangely in Money Tree Experiment

October 15th, 2010
How do people react when presented with a tree full of free money? Watch this video and see for yourself. The two most common reactions  
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Barclays Takes Branded ‘Innovation Bus’ on Tour

Barclays Takes Branded ‘Innovation Bus’ on Tour

October 14th, 2010
Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation  
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Steal This Idea: The Ultimate Conversation Starter

Steal This Idea: The Ultimate Conversation Starter

August 02nd, 2010
Here is an excellent way to spark conversations in your branches that is both simple and effective.  
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3 Credit Union Microsites – The Pros and Cons

3 Credit Union Microsites – The Pros and Cons

July 23rd, 2010
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a  
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Money Grows on Trees in RaboDirect PR Guerilla Stunt

Money Grows on Trees in RaboDirect PR Guerilla Stunt

July 20th, 2010
Fascinating range of behaviors exposed by socio-pyschological experiment You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to  
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Wanted: Vice President of Unbanking

Wanted: Vice President of Unbanking

July 12th, 2010
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President  
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Credit Union Scavenger Hunt Nearly Doubles Website Traffic

Credit Union Scavenger Hunt Nearly Doubles Website Traffic

June 30th, 2010
To celebrate the one-year anniversary of its website redesign, Belvoir FCU hosted a virtual scavenger hunt. In its Web Hunt 2010 promotion, Belvoir FCU strategically  
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TD Introduces Mascot, But What the Heck Is It?

TD Introduces Mascot, But What the Heck Is It?

June 16th, 2010
A press conference staged for the introduction of “TD,” the bank’s new mascot. If there were indeed that many reporters at the event with their  
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