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Citi Bikes
May 21st, 2012
Citi is sponsoring a massive 5-year bike sharing program in NYC for a cool $41 million. But any bank or credit union could scale back
Promotions Archive
Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis
May 09th, 2012
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis
Steal This Idea: Cash Mobs
February 21st, 2012
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?
November 29th, 2011
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
Commonwealth Bank Opens ‘Vault’ on Facebook
November 17th, 2011
This Facebook promotion -- an online treasure hunt using an offline metaphor -- lures people into learning more about the bank in exchange for $2,000
Bank Has Fun With Series Of Creative Guerilla Stunts
July 25th, 2011
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Coast Capital Makes Facebook Fans The Boss of Their Own Contest
May 23rd, 2011
The quirky Canadian credit union sets out to double its fan base with a promo built around a “You’re the Boss” mortgage product.
Bash Banks With Limerick Style and Win a Trip to the Irish Isle
May 02nd, 2011
A credit union gives away a trip to Ireland as part of a three-pronged product promotion. All it takes to enter is a limerick making
At $4+ Per Gallon, It’s Time to Fuel Your Promotions With Gas Giveaways
April 25th, 2011
With gas prices soaring, there's no better time to use free fuel in your financial institution's contests, giveaways and sweepstakes.
9 Promotions Building Facebook Fans for Financial Institutions
April 19th, 2011
Want to spike your Facebook likes? Time for a giveaway. Plan to spend $1 for each new fan.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
March 14th, 2011
NAB punks its competitors with everything from Twitter stunts to banners strung from helicopters.
The Singer
March 08th, 2011
A gregarious man belts out ballads in Raiffeisen Bank’s viral video campaign for home loans, including online and offline guerilla tactics.
Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt
January 14th, 2011
This mobile phone promotion is as daring and creative as it is complex. But will it work?
Avatar Star Search: Create a Character for Bank’s Next TV Ad
December 15th, 2010
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
BubbaLuvs That Credit Union SupaFan Promotion
December 14th, 2010
The story behind a Pennsylvania credit union's local semi-celebrity BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
Credit Union Launches ‘Check In for Charity’ Social Media Drive
November 29th, 2010
A Texas credit union wants to know if people are interested in using Foursquare, Twitter and Facebook to make charitable donations.
‘Room for Improvement’: QTCU’s Social Media Giveaway
November 15th, 2010
A credit union targeting teachers pits schools against one another in an online voting competition for a $30,000 staffroom makeover.
People React Strangely in Money Tree Experiment
October 15th, 2010
How do people react when presented with a tree full of free money? Watch this video and see for yourself. The two most common reactions
Barclays Takes Branded ‘Innovation Bus’ on Tour
October 14th, 2010
Barclays took a custom, branded bus boasting a lounge, LCD screens, outdoor seating and a private meeting "library" out on tour to promote an innovation
Steal This Idea: The Ultimate Conversation Starter
August 02nd, 2010
Here is an excellent way to spark conversations in your branches that is both simple and effective.
