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Product Marketing Archive

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BankIntervention.com

BankIntervention.com

Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber  
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Kasasa: A Third-Party National Checking Brand

Kasasa: A Third-Party National Checking Brand

“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs)  
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Video: Crossing the Line With Cross-Selling

This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1)  
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Automatic savings plan tied to auto loans

Automatic savings plan tied to auto loans

A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings. With the account, you can contribute up  
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Economy Driving Credit Union Promo

Economy Driving Credit Union Promo

Paul Economy, that is (yes, that’s his real name). Economy, a VP and manager of a Member One Credit Union branch, is the star in  
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‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator

‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator

“Aren’t you ready for real differentiation?” Financial institutions across the country are duking it out over high-interest checking accounts, the ones paying upwards of 6.25%.  
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Get a green loan and a tree planted in your name

Get a green loan and a tree planted in your name

Point Loma Credit Union is planting trees in the name of every member who gets a “green” loan. The credit union offers two kinds of  
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Wachovia Ties New Automatic Savings Product to Debits

Wachovia Ties New Automatic Savings Product to Debits

Wachovia is making it easier to save money with an automatic savings system similar to Bank of America’s “Keep the Change” program. Way2Save transfers $1  
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Desert Schools FCU Launches Segmented Checking Campaign

Desert Schools FCU Launches Segmented Checking Campaign

Desert Schools FCU launched a new suite of checking products designed to connect with select target audiences, from Gen Y to retiring Baby Boomers. The  
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Credit union introduces three new branded savings products

In this press release, Personal Care America FCU announces three new savings products. G.R.A.D. - “Getting Ready for A Degree” A savings account that is  
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