Product Marketing Archive
Business owners have many choices when it comes to their banking relationships. Here are the top 5 things they want from both banks -- both products and services.
U.S. consumers like to think they are saving money, but few have more than $500 in the bank. People want to save more, but they need help.
Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.
Rates offered by local banks are higher than those at credit unions, but just barely. How competitive are you?
A new report grades banks harshly for making checking account disclosures unnecessarily complex. Who ranked high in the study? And who came out at the bottom?
After years of low approval rates from big banks for small business loans following the financial crisis, things have finally started to turn around.
Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.
Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
Before you cut back the size of your branch network, think about the adverse effect it may have on your businesses banking relationships.
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
12 million Americans get a payday loan every year. The average "two week" loan is $375, but most consumers end up indebted for 5 months and cough up $520. Can banks and credit unions help?
Consumers are taking on more credit card debt and delinquency rates are going up. Do financial marketers need to adjust their credit card offers accordingly?
When customers haven't had to pay for basic banking services for so many years, it may seem hard to believe but there are actually some things they are willing to pay for.
Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.
What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.
Five major forces should shape the design and delivery of checking accounts in the next 12 months. Are retail financial marketers ready to face the new emerging landscape head on?
If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 Credit Union will forgive members’ new auto loans.
What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
Gamification is the hot topic among financial marketers these days, and everyone wants to play. But what’s it going to take to win?