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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Product Marketing Archive

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Financial Marketers Tip Toe Between Irritating New Fees And Profitability

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012
Fees have become a central competitive lever, but balancing fee income and profitability against angry consumers can be tricky business.  
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Kill Unfair Overdraft Calculations Before They Kill You

Kill Unfair Overdraft Calculations Before They Kill You

December 12th, 2011
Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it's deceptive  
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Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

November 29th, 2011
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.  
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So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body  
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Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

October 31st, 2011
Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by  
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The Importance of High-Yield Checking Accounts in a Post-Durbin World

The Importance of High-Yield Checking Accounts in a Post-Durbin World

October 19th, 2011
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such  
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BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

October 04th, 2011
BofA's $5 monthly debit card fee could cost them 20 million customers.  
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Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

September 15th, 2011
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual  
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Kiwibank Imitates ‘Call of Duty’ Spy Game With ‘Operation Easyswitch’

Kiwibank Imitates ‘Call of Duty’ Spy Game With ‘Operation Easyswitch’

September 13th, 2011
With spy themes reminiscent of first-person-shooter games, this is the most elaborate YouTube effort in the history of retail banking. It will blow your mind.  
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A Smarter Way to Drive Auto Loans

A Smarter Way to Drive Auto Loans

June 16th, 2011
The keys to success in auto loan refinancing is a great direct mail list, so you can hit borrowers at the right time through the  
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PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

June 09th, 2011
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.  
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Big Banks Pay Bloggers Big Bucks for Sales Referrals

Big Banks Pay Bloggers Big Bucks for Sales Referrals

May 16th, 2011
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially for Ally Bank.  
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How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
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One in Four Banks Defy Law, Won’t Disclose Fees to Customers

One in Four Banks Defy Law, Won’t Disclose Fees to Customers

April 15th, 2011
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?  
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Q&A: BancVue’s Kasasa Tunes Checking Product

Q&A: BancVue’s Kasasa Tunes Checking Product

November 12th, 2010
Answers from BancVue about its innovative Kasasa Tunes checking product that offers free iTunes downloads and ATM rebates.  
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BankIntervention.com

BankIntervention.com

October 01st, 2009
Addison Avenue FCU is targeting those who may have a problem with “bank addiction” in its latest campaign, “Bank Intervention.” The promo, produced by Weber  
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Kasasa: A Third-Party National Checking Brand

Kasasa: A Third-Party National Checking Brand

September 02nd, 2009
“Kasasa?” What is it? If Bancvue is right, it’s the weapon smaller financial institutions need to successfully compete with big banks for demand-deposit accounts (DDAs)  
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Video: Crossing the Line With Cross-Selling

August 21st, 2009
This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1)  
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Automatic savings plan tied to auto loans

Automatic savings plan tied to auto loans

October 14th, 2008
A coalition of Indiana CUs have developed an automatic savings product tied to auto loans called DriveUp Savings. With the account, you can contribute up  
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Economy Driving Credit Union Promo

Economy Driving Credit Union Promo

July 31st, 2008
Paul Economy, that is (yes, that’s his real name). Economy, a VP and manager of a Member One Credit Union branch, is the star in  
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‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator

‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator

June 04th, 2008
“Aren’t you ready for real differentiation?” Financial institutions across the country are duking it out over high-interest checking accounts, the ones paying upwards of 6.25%.  
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Get a green loan and a tree planted in your name

Get a green loan and a tree planted in your name

February 09th, 2008
Point Loma Credit Union is planting trees in the name of every member who gets a “green” loan. The credit union offers two kinds of  
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