Product Marketing Archive
5 Things Business Owners Expect From Their Bank
Business owners have many choices when it comes to their banking relationships. Here are the top 5 things they want from both banks -- both products and services.
Americans + Saving Money = Gobs of Wishful Thinking
U.S. consumers like to think they are saving money, but few have more than $500 in the bank. People want to save more, but they need help.
7 Reasons to Love GoBank
Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.
Banks Beat Credit Unions’ CD Rates With Razor Thin Margins
Rates offered by local banks are higher than those at credit unions, but just barely. How competitive are you?
Consumers Want Banks to Dump All The Mumbo Jumbo
A new report grades banks harshly for making checking account disclosures unnecessarily complex. Who ranked high in the study? And who came out at the bottom?
Big Banks Dive Back Into Small Business Lending
After years of low approval rates from big banks for small business loans following the financial crisis, things have finally started to turn around.
Checking vs. Prepaid Cards: Threat or Opportunity?
Many banks worry prepaid will cut into their checking business. Some are diving in, while others are sitting on the sidelines, unsure how they want to play the game.
What Banks And Credit Unions Can Learn From One Another: Lending
Two perspectives on lending today: Banks stress the need to automate sales and incorporate technology, while credit unions say focus on making it personal and keeping it local.
Small Businesses Prefer Traditional Banking And Still Rely Heavily On Branches
Before you cut back the size of your branch network, think about the adverse effect it may have on your businesses banking relationships.
10 Things Every Financial Marketer Should Know About The Student Loan Crisis
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
Can Banks Help Consumers Trapped In Vicious Cycle Of Payday Loans?
12 million Americans get a payday loan every year. The average "two week" loan is $375, but most consumers end up indebted for 5 months and cough up $520. Can banks and credit unions help?
Is The Credit Card Game Getting Riskier?
Consumers are taking on more credit card debt and delinquency rates are going up. Do financial marketers need to adjust their credit card offers accordingly?
Making Checking Customers Feel Better About Paying Fees
When customers haven't had to pay for basic banking services for so many years, it may seem hard to believe but there are actually some things they are willing to pay for.
The Tightrope Between Checking Fees And Consumer Defections
Retail financial institutions face a nasty decision: How to raise fee income without pissing off customers. This study by Deloitte looks at what kinds of fees consumers will swallow... and which ones they won't.
Direct Marketing Clinic: Ally Bank’s Email Techniques
What's Ally Bank doing right with their savings account email promotion? Where could it be better? Two financial marketing experts break down the Ally's email and its landing page.
The Top 5 Retail Checking Tips For 2013
Five major forces should shape the design and delivery of checking accounts in the next 12 months. Are retail financial marketers ready to face the new emerging landscape head on?
Credit Union To Forgive Loans If World Ends
If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 Credit Union will forgive members’ new auto loans.
Is There A Perfect Checking Line-Up?
What should financial marketers do to get as close as possible to the perfect checking account line-up? Here's a handy 1-2-3 guide.
Direct Marketing Clinic: Chase Mailer Pros & Cons, Tips & Tricks
This case study dissects a Chase Bank direct mail piece -- everything from the offer to design. Want to hide your long, ugly disclosures? Try this cool coupon trick.
The Gamification Of Retail Banking Services
Gamification is the hot topic among financial marketers these days, and everyone wants to play. But what’s it going to take to win?
