The three-person marketing team at this $800 million credit union does everything in-house. See how they use St. Bernards in branches to build their brand.
See how this $2 billion bank's in-house staff of five manages marketing. (Hint: they don't do direct mail or social media.)
See how this $1 billion financial institution is handling its marketing needs in 2012 — what they do in-house, what channels they use and what their biggest challenges are.
Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it's deceptive and damages the brand.
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body count in perspective.
Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by Durbin.
A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such accounts.
BofA's $5 monthly debit card fee could cost them 20 million customers.
The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual functionality in one piece of plastic.
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.