A study analyzing 52 reloadable prepaid cards gives marketing ammo to banks and credit unions on either side of the game.
Dave Braun, President of New Control Direct & Digital, talks about the evolution of data-driven marketing and how financial institutions can achieve success even in tough economic times.
Savings lotteries -- prize-linked, raffle-style “Save to Win” promotions -- dangle cash prizes in exchange for consumers' deposits.
It takes 2+ hours to read the average bank's checking account disclosure form. But banks and credit unions can cut it down to 1-2 pages. If BofA can do it, so can you.
By 2020, 1 in 5 consumers will be Hispanic. Are bank and credit union marketers ready? Multicultural marketing expert Fabian Yepez discusses the unique challenges in this Q&A interview.
When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
A new complimentary service lets members of Neighborhood Credit Union walk away from their auto loan when they are unable to pay.
Do you have to run that nasty, 3-page contest disclosure everywhere -- even on a postcard? Or can you just say, "See branch for details?"
Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.
This clever credit card campaign proves yet again why NAB is revered as the banking world’s maestro of guerilla marketing magic.
Do consumers know what they're getting into when they sign up for overdraft coverage? This study says no.
A new automatic savings tool from ING Direct aims to breakdown behavioral barriers to savings, but is it really useful?
Ever wonder why kids stuff money into little pink ceramic pigs? It has nothing to do with the farm animal, and everything to do with ancient clay and rhetoric.