People on the move are perfect for financial marketers to target with customer acquisition campaigns... and one of the biggest risks for losing their own customers.
What are the most common mistakes financial marketers make? Here's what seven bank and credit union experts had to say.
Research from The Financial Brand reveals the top concerns, tough issues and difficult challenges financial marketing executives face as they set their budgets for next year.
Banks and credit unions can leverage consumers' obsession with lotteries by linking cash prizes with savings accounts. It's a remarkably effective strategy.
There are countless budgeting issues that could be causing headaches for bank and credit union marketing execs today. What's your #1 concern for 2014?
Financial literacy of high school students is historically low. This infographic explores how wise Americans are -- or aren't -- when it comes to money.
These case studies show there's more to creating an effective postcard than simply shrinking your promotion down to 9x6 and chopping out some copy.
Financial institutions can nurse their tenuous relationship with small businesses owners by avoiding these four common issues that irritate and drive them away.
A fresh, creative integrated marketing campaign from Georgia United uses a sassy grandmother as an unlikely promotional spokeswoman.
Prepaid debit card adoption continues to soar. With more competition, the role of marketing becomes increasingly important.