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Marketing Archive

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One in Four Banks Defy Law, Won’t Disclose Fees to Customers

One in Four Banks Defy Law, Won’t Disclose Fees to Customers

April 15th, 2011
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?  
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Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

April 14th, 2011
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.  
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20 Things Financial Institutions Should Do (But Don’t)

20 Things Financial Institutions Should Do (But Don’t)

March 28th, 2011
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?  
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Q&A: BancVue’s Kasasa Tunes Checking Product

Q&A: BancVue’s Kasasa Tunes Checking Product

November 12th, 2010
Answers from BancVue about its innovative Kasasa Tunes checking product that offers free iTunes downloads and ATM rebates.  
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Google Adwords for Banks and Credit Unions

Google Adwords for Banks and Credit Unions

September 07th, 2010
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly  
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Datahead: Gen-Y’s Money Woes

Datahead: Gen-Y’s Money Woes

August 18th, 2010
Half of Gen-Y feels financial stress… 45% say their situation is bad… 1 in 3 think things are worse.  
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What BofA’s New $8.95 Fee for eBanking Isn’t

What BofA’s New $8.95 Fee for eBanking Isn’t

July 27th, 2010
When Bank of America debuted its new eBanking account, it ignited a firestorm among industry experts, journalists and customers alike, all of whom dispute what  
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56 Sage Street: Barclays Cool Online Money-Management Game

56 Sage Street: Barclays Cool Online Money-Management Game

July 26th, 2010
Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to  
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Beneficial Decorates Branches with Books

Beneficial Decorates Branches with Books

May 18th, 2010
This past weekend, Beneficial Bank christened two new education-themed branches in Cherry Hill, New Jersey. The bank describes the branches as “campuses,” designed to be  
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25 Things More Important Than Online Social Media

May 02nd, 2010
This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list,  
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Data Reveals Truths About Gen Y’s Financial Habits

Data Reveals Truths About Gen Y’s Financial Habits

April 14th, 2010
Social media isn't as important to Gen-Y as you might think. This and other surprise findings revealed.  
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Does ‘Financial Literacy’ Work?

April 08th, 2010
No one had ever heard of the term “financial literacy” when researchers first started measuring it back in the late 1990s. Today, hundreds of organizations  
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Grow4Students Lifestage Microsite for Gen-Y

Grow4Students Lifestage Microsite for Gen-Y

April 06th, 2010
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their  
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Project Flipside: The Alternative to Doing Nothing

Project Flipside: The Alternative to Doing Nothing

March 12th, 2010
From left to right are the inaugural Flipside crew members: Alex, Zach and Antoni. They will soon be replaced by a new team after Bucks  
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Content Marketing Lessons for Financial Institutions

Content Marketing Lessons for Financial Institutions

March 11th, 2010
Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be sold? The answer is to  
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Is Gen-Y Really Any Different?

March 08th, 2010
Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers  
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Bank Streams Live Rock Concerts In Online Banner Ads

Bank Streams Live Rock Concerts In Online Banner Ads

February 22nd, 2010
Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they  
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10 Things Youth Marketing Should Involve

10 Things Youth Marketing Should Involve

February 18th, 2010
What it takes to build a comprehensive, integrated, multichannel youth marketing plan.  
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Turning Bank Failures Into Golden Opportunities

Turning Bank Failures Into Golden Opportunities

February 16th, 2010
When a bank fails, it seems the other remaining financial institutions in the community are reluctant to aggressively market themselves to the failed bank’s customers.  
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SunTrust’s Holistic Life Lessons at LiveSolid.com

SunTrust’s Holistic Life Lessons at LiveSolid.com

February 11th, 2010
As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic  
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What Gen-Y Knows About Banks & Credit Unions

February 04th, 2010
If you want to know how Gen-Y feels about banking and financial institutions, just ask them. That’s what these three vendors in the financial industry  
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Planet Orange for Kids

Planet Orange for Kids

January 13th, 2010
Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach “sub-categories” such as kids, teens, young adult  
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