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Marketing Archive

4
The Echo Project: A Credit Union Blueprint to Attract Gen-Y

The Echo Project: A Credit Union Blueprint to Attract Gen-Y

September 08th, 2011
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing  
1
A Smarter Way to Drive Auto Loans

A Smarter Way to Drive Auto Loans

June 16th, 2011
The keys to success in auto loan refinancing is a great direct mail list, so you can hit borrowers at the right time through the  
2
PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

PURLs for Profit: How Zions Bank Harnessed Personalized URLs for Onboarding

June 09th, 2011
To expand the number of banking products per household, Zions Bank embarked on an ambitious personalized URL campaign.  
6
Word-of-Mouth Banking

Word-of-Mouth Banking

June 01st, 2011
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online? Take a look at this study.  
10
Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen

Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen

May 31st, 2011
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.  
5
Big Banks Pay Bloggers Big Bucks for Sales Referrals

Big Banks Pay Bloggers Big Bucks for Sales Referrals

May 16th, 2011
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially for Ally Bank.  
0
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?

May 04th, 2011
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. But was deceptive marketing involved?  
2
How Does Your Checking Account Stack Up Against the Big Banks?

How Does Your Checking Account Stack Up Against the Big Banks?

April 28th, 2011
Curious how your financial institution's checking products compare with those of America's largest banks? Take a look at this checking comparison study.  
2
One in Four Banks Defy Law, Won’t Disclose Fees to Customers

One in Four Banks Defy Law, Won’t Disclose Fees to Customers

April 15th, 2011
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?  
6
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media

April 14th, 2011
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.  
15
20 Things Financial Institutions Should Do (But Don’t)

20 Things Financial Institutions Should Do (But Don’t)

March 28th, 2011
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?  
14
Q&A: BancVue’s Kasasa Tunes Checking Product

Q&A: BancVue’s Kasasa Tunes Checking Product

November 12th, 2010
Answers from BancVue about its innovative Kasasa Tunes checking product that offers free iTunes downloads and ATM rebates.  
5
Google Adwords for Banks and Credit Unions

Google Adwords for Banks and Credit Unions

September 07th, 2010
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly  
4
Datahead: Gen-Y’s Money Woes

Datahead: Gen-Y’s Money Woes

August 18th, 2010
Half of Gen-Y feels financial stress… 45% say their situation is bad… 1 in 3 think things are worse.  
8
What BofA’s New $8.95 Fee for eBanking Isn’t

What BofA’s New $8.95 Fee for eBanking Isn’t

July 27th, 2010
When Bank of America debuted its new eBanking account, it ignited a firestorm among industry experts, journalists and customers alike, all of whom dispute what  
24
56 Sage Street: Barclays Cool Online Money-Management Game

56 Sage Street: Barclays Cool Online Money-Management Game

July 26th, 2010
Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to  
7

25 Things More Important Than Online Social Media

May 02nd, 2010
This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list,  
8
Data Reveals Truths About Gen Y’s Financial Habits

Data Reveals Truths About Gen Y’s Financial Habits

April 14th, 2010
Social media isn't as important to Gen-Y as you might think. This and other surprise findings revealed.  
3
Grow4Students Lifestage Microsite for Gen-Y

Grow4Students Lifestage Microsite for Gen-Y

April 06th, 2010
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their  
0
Project Flipside: The Alternative to Doing Nothing

Project Flipside: The Alternative to Doing Nothing

March 12th, 2010
From left to right are the inaugural Flipside crew members: Alex, Zach and Antoni. They will soon be replaced by a new team after Bucks  
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