Marketing Archive
One in Four Banks Defy Law, Won’t Disclose Fees to Customers
A survey revealed that 1 in 4 banks provide no fee info when requested, and as required by law. Do consumers think they're hiding something?
Notably Quotable: Gen Y vs. ‘Cool’ | Account Closings | Social Media
Noteworthy insights, quotable comments and even a couple outrageous statements in the world in financial marketing.
20 Things Financial Institutions Should Do (But Don’t)
Is your organization making the most out of low-hanging fruit, or is it bury its head in the sand?
How-To: Google AdWords Basics for Banks and Credit Unions
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace
What BofA’s New $8.95 Fee for eBanking Isn’t
When Bank of America debuted its new eBanking account, it ignited a firestorm among industry experts, journalists and customers alike, all of whom dispute what the account’s $8.95 fee signifies. With such widespread confusion and
25 Things More Important Than Online Social Media
This article is intended to help financial institutions maximize their marketing capital. It is an opportunity to weigh strategic priorities. As you review this list, please realize that The Financial Brand is not saying, “Social
10 Things Youth Marketing Should Involve
What it takes to build a comprehensive, integrated, multichannel youth marketing plan.
Turning Bank Failures Into Golden Opportunities
When a bank fails, it seems the other remaining financial institutions in the community are reluctant to aggressively market themselves to the failed bank’s customers. They don’t want to seem insensitive to the hardship placed
Planet Orange for Kids
Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach “sub-categories” such as kids, teens, young adult and family markets. The firm develops fully-custom youth marketing and
12 Technology Trends Shaping Financial Marketing
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.)
Q&A: Verity Credit Union’s Mommy Blogger
The Financial Brand sat down with Shari Storm, VP/CMO of Verity Credit Union, and Terrell Meek, Verity’s Marketing Manager, to talk about their latest online social media project, Verity Mom. Verity Credit Union is no
Is It Time to Rename ‘Checking Accounts?’
Yesterday’s article about the archaic credit union term for checking accounts (“share draft accounts”) sparked a wider debate about the very future of what checking accounts should be called. As Bryan Link with Brightleaf Financial
Share Draft Accounts: Daft or Differentiated?
“If it walks like a duck and squawks like a duck… …it’s a duck.” – Ron Shevlin, Senior Analyst Aite Group What should credit unions call checking accounts? It’s not a trick question. Hundreds of
5 Ideas to Fix the Ugly in Overdraft Fees
Overdraft fees are a prickly subject. Consumers complain about them constantly, and now more than ever, it seems they’re doing so with unregulated vehemence. On the other hand, financial institutions rely on fee income —
‘All People Ages 18-55′ Is Not Your Target Audience
Financial institutions that think their target audience includes basically everyone with money and a heartbeat are severely crippling their branding efforts.
Q&A: Digital Signage Is About “Local Relevance,” Not CNN
The Financial Brand sat down with Nancy Radermecher, President of John Ryan, a global retail marketing agency specializing in total store messaging systems, to talk about digital signage for financial institutions. Who’s using digital signage
Save Hard. Spend Smart.
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove it.” – Umpqua Bank The centerpiece of Umpqua’s “Save Hard,
Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt
Seattle Metropolitan Credit Union’s “Intentionally Left Bank” campaign (see previous story by The Financial Brand here), is now moving into its second phase. The Washington-based financial institution is asking consumers to share their stories about
Regions Bank Hopes Consumers LOVE to SAVE
Looking to capitalize on Americans newfound infatuation with personal savings, Regions Bank has launched a new savings initiative, most notably including TV ads and a “Save with Regions” microsite. “SAVE WITH REGIONS” MICROSITE The campaign’s
Beneficial Ads Push 3rd-Party Spending Analyzer
In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if you knew where your money was going?” Beneficial is offering
