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Gen-Y Archive

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BofA Targets College Crowd With ‘Morris On Campus’

BofA Targets College Crowd With ‘Morris On Campus’

September 02nd, 2008
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and  
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“B@%k” is a Four-Letter Word in This Promotion

“B@%k” is a Four-Letter Word in This Promotion

August 29th, 2008
WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite,  
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Are You Ignoring Gen-Y? Parents? Gen-Z?

Are You Ignoring Gen-Y? Parents? Gen-Z?

August 13th, 2008
There’s a lot of talk in the financial industry about “growing relationships” with a Gen-Y audience. Here’s two things you should be doing. #1 –  
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Dallas Credit Union Launching ‘Young & Free’ Knockoff

August 08th, 2008
The Dallas Morning News reports that Resource One Credit Union based out of Dallas, TX is launching a competition for a “spokester” on August 13.  
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