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Gen-Y Archive

Targeting Gen Y: Rich Opportunities With Direct Marketing

May 11th, 2012

By segmenting your youth marketing initiative into age-based clusters, you can build a "trigger campaign" that hits Gen-Y with strategic precision.

The Echo Project: A Credit Union Blueprint to Attract Gen-Y

September 08th, 2011

Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing

Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen

May 31st, 2011

OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.

Datahead: Gen-Y’s Money Woes

August 18th, 2010

Half of Gen-Y feels financial stress… 45% say their situation is bad… 1 in 3 think things are worse.

56 Sage Street: Barclays Cool Online Money-Management Game

July 26th, 2010

Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to

Data Reveals Truths About Gen Y’s Financial Habits

April 14th, 2010

Social media isn't as important to Gen-Y as you might think. This and other surprise findings revealed.

Grow4Students Lifestage Microsite for Gen-Y

April 06th, 2010

Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their

Project Flipside: The Alternative to Doing Nothing

March 12th, 2010

From left to right are the inaugural Flipside crew members: Alex, Zach and Antoni. They will soon be replaced by a new team after Bucks

Is Gen-Y Really Any Different?

March 08th, 2010

Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers

10 Things Youth Marketing Should Involve

February 18th, 2010

What it takes to build a comprehensive, integrated, multichannel youth marketing plan.

What Gen-Y Knows About Banks & Credit Unions

February 04th, 2010

If you want to know how Gen-Y feels about banking and financial institutions, just ask them. That’s what these three vendors in the financial industry

‘Cash In’ With a TV Commercial Contest

December 02nd, 2009

Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in

Visions FCU Rocks Gen-Y Project

November 25th, 2009

“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000

ANZ Bank Connects with Students on Their Own Terms

November 11th, 2009

Reviewed and written by Jeff Stephens, CEO of Creative Brand Communications “The campaign doesn’t presume students want to engage with their bank.” – Rapp for

‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)

November 10th, 2009

I always get excited when financial institutions venture out and try something new — to shrug off the hot and itchy grey flannel suit and

What Gen X, Gen Y Think About Their Financial Situation

November 25th, 2008

To better understand Gen X and Gen Y’s current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members