IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
Young consumers are postponing major life events and thus delaying major purchases, a study shows.
After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.
One subset of Gen-Y uses branches a lot more than you think, while younger consumers are indifferent about banking.
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
By segmenting your youth marketing initiative into age-based clusters, you can build a "trigger campaign" that hits Gen-Y with strategic precision.
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.
Half of Gen-Y feels financial stress… 45% say their situation is bad… 1 in 3 think things are worse.
Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to help the European banking giant reach younger consumers. Game Design
Social media isn't as important to Gen-Y as you might think. This and other surprise findings revealed.
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The
From left to right are the inaugural Flipside crew members: Alex, Zach and Antoni. They will soon be replaced by a new team after Bucks First concludes its search for replacement Gen-Y spokespeople in coming
Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers obsess over buzzwords like “authenticity,” “transparency” and other terms du
Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed
What it takes to build a comprehensive, integrated, multichannel youth marketing plan.
If you want to know how Gen-Y feels about banking and financial institutions, just ask them. That’s what these three vendors in the financial industry did. They grabbed their cameras and hit the streets. Some
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over