Millennials struggling with their finances are turning to alternative banking providers to find lower, more transparent fees and convenient access.
Debt causes millennials the most financial pain, paralyzing their ability to save for retirement. They need help, but prefer talking to grown-ups with experience.
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
Young consumers are postponing major life events and thus delaying major purchases, a study shows.
After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.
One subset of Gen-Y uses branches a lot more than you think, while younger consumers are indifferent about banking.
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
By segmenting your youth marketing initiative into age-based clusters, you can build a "trigger campaign" that hits Gen-Y with strategic precision.
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.
Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to help the European banking giant reach younger consumers. Game Design When 56 Sage Street begins you have just arrived in the city, with only £4 in your pocket. You make […]
Social media isn't as important to Gen-Y as you might think. This and other surprise findings revealed.
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The Grow4Students subsite focuses only on the products relevant to a college-age audience, packaged along with a few tips and advice. […]
From left to right are the inaugural Flipside crew members: Alex, Zach and Antoni. They will soon be replaced by a new team after Bucks First concludes its search for replacement Gen-Y spokespeople in coming weeks. Looking for a way to communicate with teens and young adults, Bucks First Federal Credit Union launched Project Flipside, […]
Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers obsess over buzzwords like “authenticity,” “transparency” and other terms du jour because Gen-Y admires Shaun White for being “true to himself.” Shaun White, the global Olympic snowboarding/skateboarding superstar, may be […]
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