Gen-Y Archive
Credit Union Spikes Gen-Y Member Growth With Viral Talking Chin, Zombie Videos
IC Federal Credit Union produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
10 Things Every Financial Marketer Should Know About The Student Loan Crisis
The market for student loans is set to explode... or implode, depending on your perspective. Either way, here are the facts.
For Gen-Y, Life’s Big Moments Are Happening Later, Take Longer
Young consumers are postponing major life events and thus delaying major purchases, a study shows.
Gen-Y After The Recession: Fewer Homes, Fewer Cars, Less Debt
After running up record debt during the bubble economy, young adults shed substantially more debt than older adults during the Great Recession and its aftermath.
A Tale of Two Gen-Ys: One Uses Branches, The Other Just Shrugs
One subset of Gen-Y uses branches a lot more than you think, while younger consumers are indifferent about banking.
Gen-Y ‘Turned Off’ By Banks, Worried About Finances
Twentysomethings are frustrated by banks, less likely to own a home and will do just about anything for money when they need to cover bills.
Targeting Gen Y: Rich Opportunities With Direct Marketing
By segmenting your youth marketing initiative into age-based clusters, you can build a "trigger campaign" that hits Gen-Y with strategic precision.
The Echo Project: A Credit Union Blueprint to Attract Gen-Y
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.
Datahead: Gen-Y’s Money Woes
Half of Gen-Y feels financial stress… 45% say their situation is bad… 1 in 3 think things are worse.
56 Sage Street: Barclays Cool Online Money-Management Game
Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to help the European banking giant reach younger consumers. Game Design
Data Reveals Truths About Gen Y’s Financial Habits
Social media isn't as important to Gen-Y as you might think. This and other surprise findings revealed.
Grow4Students Lifestage Microsite for Gen-Y
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their primary website and reskinned it with a lifestyle veneer. The
Project Flipside: The Alternative to Doing Nothing
From left to right are the inaugural Flipside crew members: Alex, Zach and Antoni. They will soon be replaced by a new team after Bucks First concludes its search for replacement Gen-Y spokespeople in coming
Is Gen-Y Really Any Different?
Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers obsess over buzzwords like “authenticity,” “transparency” and other terms du
Bank Streams Live Rock Concerts In Online Banner Ads
Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed
10 Things Youth Marketing Should Involve
What it takes to build a comprehensive, integrated, multichannel youth marketing plan.
What Gen-Y Knows About Banks & Credit Unions
If you want to know how Gen-Y feels about banking and financial institutions, just ask them. That’s what these three vendors in the financial industry did. They grabbed their cameras and hit the streets. Some
‘Cash In’ With a TV Commercial Contest
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial
Visions FCU Rocks Gen-Y Project
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000 students, Visions Federal Credit Union struggled attracting young adults. Over
