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Gen-Y Archive

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The Echo Project: A Credit Union Blueprint to Attract Gen-Y

The Echo Project: A Credit Union Blueprint to Attract Gen-Y

September 08th, 2011
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing  
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Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen

Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen

May 31st, 2011
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.  
6
Datahead: Gen-Y’s Money Woes

Datahead: Gen-Y’s Money Woes

August 18th, 2010
Half of Gen-Y feels financial stress… 45% say their situation is bad… 1 in 3 think things are worse.  
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56 Sage Street: Barclays Cool Online Money-Management Game

56 Sage Street: Barclays Cool Online Money-Management Game

July 26th, 2010
Barclays has introduced 56 Sage Street, a free, online, single-player money-management game built around an interactive virtual city. The big, Flash-based game is intended to  
9
Data Reveals Truths About Gen Y’s Financial Habits

Data Reveals Truths About Gen Y’s Financial Habits

April 14th, 2010
Social media isn't as important to Gen-Y as you might think. This and other surprise findings revealed.  
3
Grow4Students Lifestage Microsite for Gen-Y

Grow4Students Lifestage Microsite for Gen-Y

April 06th, 2010
Grow4Students.org is a stand-alone banking website from Grow Financial built specifically for Gen-Y college students. The $1.8 billion Florida credit union essentially stripped down their  
1
Project Flipside: The Alternative to Doing Nothing

Project Flipside: The Alternative to Doing Nothing

March 12th, 2010
From left to right are the inaugural Flipside crew members: Alex, Zach and Antoni. They will soon be replaced by a new team after Bucks  
8

Is Gen-Y Really Any Different?

March 08th, 2010
Financial marketers act as if Gen-Y is an alien species. “How do we define these people? What do they desire? What makes them tick?” Marketers  
10
Bank Streams Live Rock Concerts In Online Banner Ads

Bank Streams Live Rock Concerts In Online Banner Ads

February 22nd, 2010
Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they  
11
10 Things Youth Marketing Should Involve

10 Things Youth Marketing Should Involve

February 18th, 2010
What it takes to build a comprehensive, integrated, multichannel youth marketing plan.  
6

What Gen-Y Knows About Banks & Credit Unions

February 04th, 2010
If you want to know how Gen-Y feels about banking and financial institutions, just ask them. That’s what these three vendors in the financial industry  
2
‘Cash In’ With a TV Commercial Contest

‘Cash In’ With a TV Commercial Contest

December 02nd, 2009
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in  
1
Visions FCU Rocks Gen-Y Project

Visions FCU Rocks Gen-Y Project

November 25th, 2009
“Visions FCU Rocks. Where young people do their banking.” — Visions FCU Facebook page Despite having a branch near Binghamton University, home to over 14,000  
2
ANZ Bank Connects with Students on Their Own Terms

ANZ Bank Connects with Students on Their Own Terms

November 11th, 2009
Reviewed and written by Jeff Stephens, CEO of Creative Brand Communications “The campaign doesn’t presume students want to engage with their bank.” – Rapp for  
10
‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)

‘The Arrival Guide’ for Gen-Y (The Good, Bad & Ugly)

November 10th, 2009
I always get excited when financial institutions venture out and try something new — to shrug off the hot and itchy grey flannel suit and  
6
U22 Gen-Y Account Offers More Than Same-Old Checking

U22 Gen-Y Account Offers More Than Same-Old Checking

August 24th, 2009
“Some parents will talk to their sons and daughters about the birds and the bees…but not the bills.” – GTE FCU’s U22 Account GTE Federal  
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United FCU Asks Gen-Y to Rant, Vent and Complain

United FCU Asks Gen-Y to Rant, Vent and Complain

April 13th, 2009
United FCU project, dubbed “Matter,” invites those between the ages of 18 and 30 to rant, complain and express their feelings about financial matters. The  
4
Young & Free – South Carolina

Young & Free – South Carolina

February 02nd, 2009
Currency Marketing launched the third iteration of its Gen-Y financial program Young & Free in South Carolina. South Carolina FCU joins two other credit unions  
3

What Gen X, Gen Y Think About Their Financial Situation

November 25th, 2008
To better understand Gen X and Gen Y’s current and future financial situation, the American Savings Education Council and AARP commissioned a survey with members  
4
BofA targets college crowd with ‘Morris on Campus’

BofA targets college crowd with ‘Morris on Campus’

September 02nd, 2008
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and  
3
“B@%k” is a Four-Letter Word in This Promotion

“B@%k” is a Four-Letter Word in This Promotion

August 29th, 2008
WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite,  
7
Are You Ignoring Gen-Y? Parents? Gen-Z?

Are You Ignoring Gen-Y? Parents? Gen-Z?

August 13th, 2008
There’s a lot of talk in the financial industry about “growing relationships” with a Gen-Y audience. Here’s two things you should be doing. #1 –  
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