Data Analytics Archive
By bringing various data streams together, financial marketers can leverage powerful insights to target consumers with maximum precision.
Three experts share their insights on the changing face of customer data analytics in the financial industry.
Sallie Mae learns a hard lesson in the importance of customer experience analytics. If they had been paying attention, they could have seen all their CX problems coming.
Can credit unions really make big data work? Or will big data's promise and potential remain out of reach for most financial cooperatives?
When does data analytics cross the line? Consumers worry this commonplace practice might become an invasion of privacy.
Mike Panzarella and Neetu Shaw with Perficient answer common questions about "Big Data" in banking.
Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?