Data Analytics Archive
From Science To Art: Big Data Can Paint A Clear Picture For Banking CMOs, CIOs
March 26th, 2013
Mike Panzarella and Neetu Shaw with Perficient answer common questions about "Big Data" in banking.
The Empty Promise Of Big Data
January 22nd, 2013
An expert on banking analytics outlines 3 reasons financial marketers should dodge the “big data” trap and dump the term completely. A good discussion ensues.
Big Data: Big Opportunity In Banking… Or Big B.S.?
November 26th, 2012
Will big data transform the future of financial marketing? Or will banks and credit unions get crushed by a crippling tidal wave of information?
Is Banking Really Ready For Big Data?
November 02nd, 2012
Financial marketers had better master advanced data analytics, or the promises of the red hot "big data" trend could pass them by.
