Marketing Archive
The Culture of Borrowing and Debt: An Ethnographic Approach
What are people’s philosophy and attitudes toward loans and debt? And how financial marketers can respond to their basic emotional needs in the lending process?
7 Reasons to Love GoBank
Here's why consumers will love GoBank... and why traditional financial institutions should fear them. This challenger brand is going to shake up the banking industry.
Significant Others: Targeting Gays And Lesbians In The Banking Sector
As societal attitudes towards the LGBT community have evolved, so too have financial marketers’ approach to this lucrative target market. What are banks doing and why?
How To Keep Customers From Jumping Ship After A Merger
Here’s what you need to know to build an effective communications strategy that keeps customers from defecting during a merger.
5 Traits Of High-Performing Financial Marketers
High performing banks and credit unions grow checking accounts 7x faster and loans 4x faster than everyone else. What are they doing differently? Find out here.
13-Point Financial Marketing Checklist For 2013
Here are 13 checkpoints banks and credit unions can use right now to build a healthy, holistic, results-driven and integrated brand in 2013.
2013 State of Bank & Credit Union Marketing
This annual comprehensive scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Reimagining Retail Banking
Financial marketers need to wake up to the digital revolution, and swap branch-based thinking with a new vision that embraces hardcore data analytics.
Innovation, Revenue Creation and Mobile Solutions Highlight BAI Retail Delivery
BAI just wrapped up its conference on retail banking and delivery channels. Here are the reflections from one attendee, who says the future hinges on digital, mobile and innovation.
Marketing Tips For Banks And Credit Unions Targeting Hispanics
By 2020, 1 in 5 consumers will be Hispanic. Are bank and credit union marketers ready? Multicultural marketing expert Fabian Yepez discusses the unique challenges in this Q&A interview.
Six Bad Direct Marketing Habits Banks Need to Break
When it comes to direct marketing, there are a few myths and bad practices that causes banks to leave some serious money on the table.
‘Bundling’ Key To Cross-Selling Banking Products
Author Tom O'Rourke shares his experience creating "checking bundles" for Wells Fargo, explaining the four-step process behind their success.
What’s Hot In Financial Marketing? What’s Not?
A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.
Marketing’s (Only) Three Challenges
Marketing's job is to acquire the right customers, retain the right customers, and grow relationships with the right customers. And that's it.
Big Bank Customers With $675 Billion In Deposits Itching To Switch
Customers with billions in deposits at big banks are up for grabs. Community-based financial institutions smelling opportunity will be circling like sharks.
Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions
Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.
What’s The Single Biggest Financial Marketing Issue In 2012?
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
State of Bank & Credit Union Marketing In 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
Datamining Social Media Profiles for Actionable Intelligence
Can social media data drive financial marketing strategies or is this just a pipe dream?
