Marketing Archive

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012

Fees have become a central competitive lever for bank and credit union profitability. But balancing fee income against angry consumers is tricky business.

What’s The Single Biggest Financial Marketing Issue In 2012?

January 18th, 2012

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.

Bank & Credit Union Marketers Reveal Insights In Massive Study

January 17th, 2012

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online

January 12th, 2012

Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.

Kill Unfair Overdraft Calculations Before They Kill You

December 12th, 2011

Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it's deceptive

Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

November 29th, 2011

2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011

Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

October 31st, 2011

Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by

Datamining Social Media Profiles for Actionable Intelligence

October 24th, 2011

Can social media data drive financial marketing strategies or is this just a pipe dream?

The Importance of High-Yield Checking Accounts in a Post-Durbin World

October 19th, 2011

A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such

BofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means

October 04th, 2011

BofA's $5 monthly debit card fee could cost them 20 million customers.

Fifth Third’s ‘Duo’: The First Real Combined Debit + Credit Card in the US

September 15th, 2011

The Duo Card, a combined credit and debit card, makes Fifth Third the first card issuer in the U.S. to offer this kind of dual

The Echo Project: A Credit Union Blueprint to Attract Gen-Y

September 08th, 2011

Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing

Hopping 3 Tropical Isles of Financial Education

July 11th, 2011

Ready for some island-hopping? Take a look at these 3 financial education websites, all using a tropical theme as a backdrop to simulate life’s decisions.