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Marketing Archive

Financial Marketers Must Focus On Downward Trend In Overdrafts

May 22nd, 2012

Overdraft income is down for the second year in a row, and fewer consumers are incurring fees less often. To stop the bleeding, bank and

Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

May 14th, 2012

Here's a breakdown of who's paying for what, how much it costs, how many keywords they use and how many clicks they're getting.

Targeting Gen Y: Rich Opportunities With Direct Marketing

May 11th, 2012

By segmenting your youth marketing initiative into age-based clusters, you can build a "trigger campaign" that hits Gen-Y with strategic precision.

Bank Gives Free Mercedes Benz For $1 Million Deposit

May 02nd, 2012

A Florida bank's revolutionary CD promotion delivers instant gratification -- in the form of a new Benz -- as part of a brilliant name change

More Banks Adopting Simplified Disclosures For Checking Accounts

April 20th, 2012

More and more banks are joining the ranks of those adopting a simplified checking disclosure form as recommended by Pew, consumer advocacy group.

5 Strategies Every Credit Card Marketing Exec Should Implement

March 16th, 2012

Credit cards are swiftly becoming the preferred plastic to promote. Here's 5 things financial marketers should keep in mind to maximize results.

3 Big Trends in Credit Card Marketing

February 17th, 2012

Credit Karma's Justine Rivero explores three trends credit card marketers need to be mindful of in 2012.

Financial Marketers Tip Toe Between Irritating New Fees And Profitability

January 30th, 2012

Fees have become a central competitive lever, but balancing fees and profits against angry consumers can be tricky business.

What’s The Single Biggest Financial Marketing Issue In 2012?

January 18th, 2012

What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.

State of Bank & Credit Union Marketing In 2012

January 17th, 2012

2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.

Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online

January 12th, 2012

Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.

Kill Unfair Overdraft Calculations Before They Kill You

December 12th, 2011

Reordering purchases to trigger additional overdraft income is still common among retail banks and credit unions. It may be legal (for now), but it's deceptive

Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?

November 29th, 2011

2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.

So What Was The Final Body Count For BofA’s Debit Card Fee Debacle?

November 15th, 2011

Bank Transfer Day is over, and November 5th has come and gone. So how bad was the damage? These facts and figures put the body

Thinking BofA’s Debit Fee Refugees Are ‘Unprofitable’ is a Huge Mistake

October 31st, 2011

Just because BofA introduced a $5 debit card fee doesn’t automatically mean its castaway customers are unprofitable to other financial institutions, especially those unaffected by

Datamining Social Media Profiles for Actionable Intelligence

October 24th, 2011

Can social media data drive financial marketing strategies or is this just a pipe dream?

The Importance of High-Yield Checking Accounts in a Post-Durbin World

October 19th, 2011

A new research report proves the increasing value of “Reward Checking” accounts to community financial institutions, and that Durbin’s impact will be minimal on such