Logos Archive

BankUnited’s Brand Rebirth: From Collapse to Credibility

February 11th, 2011

Like a phoenix from the ashes, BankUnited has resurrected its brand — from FDIC failure to successful IPO — christened with a new identity.

The Visual Story of Marginalen Bank’s Colorful Brand Identity

November 29th, 2010

The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.

Case Study: Fitzsimons Credit Union Rebranding

May 28th, 2010

In early 2009, Fitzsimons Credit Union engaged Art + Business ONE for a rebranding project that was to launch in November later that year. The

Q&A: Lending Club’s Rebranded Identity

March 18th, 2010

The Financial Brand sat down with Rob Garcia, Senior Director/Product Strategy at Lending Club, to talk about why and how the popular peer-to-peer lending service

ANZ’s ‘Uncomplicated’ Brand Strategy

February 02nd, 2010

Early in 2009, Australian banking giant ANZ began quietly but methodically rolling out its new brand identity. There was little fanfare when a new ANZ

Commerzbank Blends Brands Following Merger

December 16th, 2009

“A strong company needs a strong brand.” — Commerzbank When the third-largest bank in Germany merged with the second-largest, it left a big question: What

Big Steps for First Independent’s Brand

November 23rd, 2009

First Independent had been family-owned for nearly 100 years, during which time the bank’s solid track record helped it forge deep roots in its southwest

From “America’s Who?” to “ACU Who?”

September 03rd, 2009

America’s Credit Union went out and did some brand equity research. “We asked if people had heard of us,” said the credit union’s marketing director,

Banking Powerhouse ANZ Debuts New Global Logo

April 21st, 2009

ANZ officially debuted its new logo in Indonesia last month, and has announced plans to roll the brand out globally later this year. Indonesia is

SAC Uses New Look to Tout ‘The Credit Union Difference’

April 02nd, 2009

“Change means opportunity. Opportunity for our members, for our community, and for SAC Federal Credit Union.” – Gail DeBoer, President/SAC FCU After conducting research, SAC

Two Credit Union Logos. Too Similar?

January 09th, 2009

Back in April, Aloha Airlines closed up shop, leaving its credit union, Aloha Airlines FCU, in a bit of a pinch. The credit union assured

Credit Union Identity Makeover Includes Logo, Branch

December 18th, 2008

The old logo is dated and looks very official, like a notary’s seal. The new, contemporary logo draws off shapes found in the building. Auburn

Credit Union Members Vote on Logo Makeover

November 21st, 2008

“I’ll be honest, there were initial apprehensions. But this soon gave way to excitement.” – Cas Scott, Companion CU Marketing Manager To support a new

A semi-new logo and sorta-new name for Marblehead Bank

October 29th, 2008

“Since the mid-1800s, the term ‘savings bank’ indicated a financial institution of somewhat limited scope.” – Julie Livingston CEO, Marblehead Marblehead Savings Bank has updated

Prize increased! Innovative logo for banking products!

June 09th, 2008

That’s the headline of one of hundreds of design contests currently underway at 99designs.com. The rest of the ad for this contest reads: “There will

San Antonio credit union becomes ‘Generations’

March 10th, 2008

“In the financial industry, if you don’t grow, you go.” – Tim Haegelin, CEO San Antonio City Employees FCU had a name change in the

New logo for Delta Community CU

January 28th, 2008

In the Credit Union Times, Mary Olson, vice president of marketing of the $2.5 billion credit union said, “With this mark, Delta Community acknowledges the