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Angry Customers Are Gifts
January 10th, 2011
Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.
Tips & How-To Archive
5 Ways Financial Institutions Can Use Social Media*
December 01st, 2010
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
7 Steps to Find Your Brand’s Personality
October 19th, 2010
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
7 Reasons to Use Your Slogan as a URL
September 08th, 2010
If you have a brand tagline, why not turn it into a memorable marketing URL?
Turning Bank Failures Into Golden Opportunities
February 16th, 2010
When a bank fails, it seems the other remaining financial institutions in the community are reluctant to aggressively market themselves to the failed bank’s customers.
10 Tweets You Shouldn’t Send (and Why)
June 11th, 2009
Take a look at the top 10 most mundane things that financial institutions frequently tweet.
How To: Twitter for Banks & Credit Unions
May 27th, 2009
Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!”
How to Choose the Right Ad Agency
April 14th, 2009
Here are 13 tips and things to consider when picking an ad agency partner for your financial institution. Please feel free to add additional criteria
How to Handle an Ugly PR Mess
March 18th, 2009
What would you do if your financial institution found itself in the middle of a PR fiasco? Take a look at this situation involving Navy
How To Look Up Your Financial Trademark in 10 Easy Steps
December 11th, 2008
There are thousands of financial institutions across North America who leave some of their most valuable assets virtually unprotected. We’re talking about their trademarks —
The Do’s and Don’ts of CU Acronyms
November 26th, 2008
Many credit unions refer to themselves internally in acronym form. Using acronyms is common industry shorthand. Everyone does in our industry, right? And when credit
How to Build Relationships with Branch Avoiders
September 23rd, 2008
Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions
5 Things HR Must Do to Build Your Brand
September 11th, 2008
Employees must be on-board for your brand to thrive. Here's what HR can do to get staff living the brand.
Three steps to a strong brand
February 10th, 2008
“Most credit unions seem stuck in the mud when it comes to competitive differentiation.” In an article titled “From ‘As-Is’ to ‘Will Be’,” John Redding,
