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Captive Indoor Media | Digital Signage Solutions for Financial Institutions

Tips & How-To Archive

5
Steal This Idea: Cash Mobs

Steal This Idea: Cash Mobs

Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.  
0
Angry Customers Are Gifts

Angry Customers Are Gifts

Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.  
9
5 Ways Financial Institutions Can Use Social Media*

5 Ways Financial Institutions Can Use Social Media*

Five examples of specific situations where social media can be beneficial...along with some significant caveats.  
1
7 Steps to Find Your Brand’s Personality

7 Steps to Find Your Brand’s Personality

Seven branding exercises to identify your bank or credit union's real emotional brand associations.  
11
7 Reasons to Use Your Slogan as a URL

7 Reasons to Use Your Slogan as a URL

If you have a brand tagline, why not turn it into a memorable marketing URL?  
1
Turning Bank Failures Into Golden Opportunities

Turning Bank Failures Into Golden Opportunities

When a bank fails, it seems the other remaining financial institutions in the community are reluctant to aggressively market themselves to the failed bank’s customers.  
15
10 Tweets You Shouldn’t Send (and Why)

10 Tweets You Shouldn’t Send (and Why)

Take a look at the top 10 most mundane things that financial institutions frequently tweet.  
0
How To: Twitter for Banks & Credit Unions

How To: Twitter for Banks & Credit Unions

Everywhere you turn, it seems people are talking about Twitter. Sure, you hear a lot of hype about how “you need to get on Twitter!”  
5
How to Choose the Right Ad Agency

How to Choose the Right Ad Agency

Here are 13 tips and things to consider when picking an ad agency partner for your financial institution. Please feel free to add additional criteria  
3
How to Handle an Ugly PR Mess

How to Handle an Ugly PR Mess

What would you do if your financial institution found itself in the middle of a PR fiasco? Take a look at this situation involving Navy  
1
How To Look Up Your Financial Trademark in 10 Easy Steps

How To Look Up Your Financial Trademark in 10 Easy Steps

There are thousands of financial institutions across North America who leave some of their most valuable assets virtually unprotected. We’re talking about their trademarks —  
5

The Do’s and Don’ts of CU Acronyms

Many credit unions refer to themselves internally in acronym form. Using acronyms is common industry shorthand. Everyone does in our industry, right? And when credit  
3
How to Build Relationships with Branch Avoiders

How to Build Relationships with Branch Avoiders

Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions  
0
5 Things HR Must Do to Build Your Brand

5 Things HR Must Do to Build Your Brand

In order for your brand to thrive, employees must be on board. Here's 5 ways HR can do to help instill a branded culture and  
0

Three steps to a strong brand

“Most credit unions seem stuck in the mud when it comes to competitive differentiation.” In an article titled “From ‘As-Is’ to ‘Will Be’,” John Redding,