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Financial Education Archive

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Hopping 3 Tropical Isles of Financial Education

Hopping 3 Tropical Isles of Financial Education

July 11th, 2011
Ready for some island-hopping? Take a look at these 3 financial education websites, all using a tropical theme as a backdrop to simulate life’s decisions.  
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Creating Sales Without Selling

Creating Sales Without Selling

February 15th, 2011
How to turn financial education materials into leads, referrals and sales.  
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Beneficial Decorates Branches with Books

Beneficial Decorates Branches with Books

May 18th, 2010
This past weekend, Beneficial Bank christened two new education-themed branches in Cherry Hill, New Jersey. The bank describes the branches as “campuses,” designed to be  
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Does ‘Financial Literacy’ Work?

April 08th, 2010
No one had ever heard of the term “financial literacy” when researchers first started measuring it back in the late 1990s. Today, hundreds of organizations  
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Content Marketing Lessons for Financial Institutions

Content Marketing Lessons for Financial Institutions

March 11th, 2010
Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be sold? The answer is to  
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SunTrust’s Holistic Life Lessons at LiveSolid.com

SunTrust’s Holistic Life Lessons at LiveSolid.com

February 11th, 2010
As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic  
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Planet Orange for Kids

Planet Orange for Kids

January 13th, 2010
Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach “sub-categories” such as kids, teens, young adult  
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Famous FBI Conman Helps Bank Fight Fraud

Famous FBI Conman Helps Bank Fight Fraud

October 22nd, 2009
Before Leonardo DiCaprio captured the life of Frank Abagnale in the Hollywood blockbuster Catch Me if You Can, the FBI had to capture him first.  
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The Amazing Money Maze

The Amazing Money Maze

October 20th, 2008
With economic upheaval on Wall Street, many Americans are looking for answers on a wide range of financial matters. O Bee Credit Union is telling  
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KeyBank Says ‘Money Needs Attention’

KeyBank Says ‘Money Needs Attention’

October 02nd, 2008
“Money creates money concerns. And genuine attention to money helps eliminate them.” That’s the underlying premise behind Key Bank’s latest brand ad campaign, “Money Needs  
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BofA Targets College Crowd With ‘Morris On Campus’

BofA Targets College Crowd With ‘Morris On Campus’

September 02nd, 2008
Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and  
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Mo Banking Knowledge ‘On Your Internets’

Mo Banking Knowledge ‘On Your Internets’

June 10th, 2008
Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.”