Financial Education Archive

Hopping 3 Tropical Isles of Financial Education

July 11th, 2011

Ready for some island-hopping? Take a look at these 3 financial education websites, all using a tropical theme as a backdrop to simulate life’s decisions.

Beneficial Decorates Branches with Books

May 18th, 2010

This past weekend, Beneficial Bank christened two new education-themed branches in Cherry Hill, New Jersey. The bank describes the branches as “campuses,” designed to be

Does ‘Financial Literacy’ Work?

April 08th, 2010

No one had ever heard of the term “financial literacy” when researchers first started measuring it back in the late 1990s. Today, hundreds of organizations

Content Marketing Lessons for Financial Institutions

March 11th, 2010

Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be sold? The answer is to

SunTrust’s Holistic Life Lessons at LiveSolid.com

February 11th, 2010

As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic

Planet Orange for Kids

January 13th, 2010

Reviewed and written by James Flores, CEO of Subcat Marketing. Subcat Marketing specializes in helping financial marketers reach “sub-categories” such as kids, teens, young adult

Famous FBI Conman Helps Bank Fight Fraud

October 22nd, 2009

Before Leonardo DiCaprio captured the life of Frank Abagnale in the Hollywood blockbuster Catch Me if You Can, the FBI had to capture him first.

KeyBank Says ‘Money Needs Attention’

October 02nd, 2008

“Money creates money concerns. And genuine attention to money helps eliminate them.” That’s the underlying premise behind Key Bank’s latest brand ad campaign, “Money Needs