Featured Articles Archive
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
People apply for accounts online because they think it's faster and more convenient than visiting a branch. Turns out that isn't always the case.
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
What makes your financial institution unique? If you can't recognize the differences, then neither can consumers who will be forced to compare you only on price.
The key to success in branding hinges on being different than your competitors in ways that really mean something to consumers. This elegant branding model breaks it down.
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.
Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
Bold, bright and dynamic. 7 examples that don’t look anything like bank websites.
Bankers assume people switch over service, rates or fees, but those aren't the #1 reason.
11 reasons why social media has generally been unproductive for most financial institutions.
Check out these common brand themes and see if there one that matches your organization?
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
Here is an excellent way to spark conversations in your branches that is both simple and effective.
For the average consumer, banking is a chore akin to scrubbing the toilet. It’s something that has to be done whether one likes it or not, and most people don’t. There are a million things
Think your service makes you special? So does every other bank and credit union. Here are four reality checks to help you achieve greater strategic clarity.