Featured Articles Archive
Bank Bashing: The (Questionable) Power Of Negative Attack Ads
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
10 Of The Best Banking Brands To Watch
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.
Confessions Of A Social Media Skeptic
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.
Steal This Idea: Cash Mobs
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
What’s The Single Biggest Financial Marketing Issue In 2012?
What themes will dominate 2012? Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
State of Bank & Credit Union Marketing In 2012
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Online Account Opening Frustrates Customers, As 1 in 4 Abandon the Process
People apply for accounts online because they think it's faster and more convenient than visiting a branch. Turns out that isn't always the case.
Reality Check 2.0: Social Media Myths & Facts
Is social media a game changer? Or just a bunch of hype? This free seminar will challenge how you think about social media in the financial industry.
The Two Most Important Branding Questions You Could Ever Answer
What makes your financial institution unique? If you can't recognize the differences, then neither can consumers who will be forced to compare you only on price.
Antes vs. Drivers: 3 Steps to Find Relevant Differentiation
The key to success in branding hinges on being different than your competitors in ways that really mean something to consumers. This elegant branding model breaks it down.
Meet FRANK, Maybe The Coolest Bank Gen-Y Has Ever Seen
OCBC’s sub-brand for Gen-Y — dubbed FRANK — is almost like a hip and fashionable banking night club, with cool cards and stylish stores.
You Don’t Control Your Brand (Actually, You Never Did)
Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
New Visual Trends in Retail Banking Websites
Bold, bright and dynamic. 7 examples that don’t look anything like bank websites.
People Switching Banks More Often, Study Reveals Surprise Reasons
Bankers assume people switch over service, rates or fees, but those aren't the #1 reason.
Why Social Media Is a Waste of Time for Most Banks & Credit Unions
11 reasons why social media has generally been unproductive for most financial institutions.
The 15 Most Common Brand Positions in Retail Banking
Check out these common brand themes and see if there one that matches your organization?
7 Steps to Find Your Brand’s Personality
Seven branding exercises to identify your bank or credit union's real emotional brand associations.
Steal This Idea: The Ultimate In-Branch Conversation Starter
Here is an excellent way to spark conversations in your branches that is both simple and effective.
Making Banking Easy Isn’t Easy
For the average consumer, banking is a chore akin to scrubbing the toilet. It’s something that has to be done whether one likes it or not, and most people don’t. There are a million things
Your Service Is Not What Differentiates You
Think your service makes you special? So does every other bank and credit union. Here are four reality checks to help you achieve greater strategic clarity.
