Featured Articles Archive
Top 10 Most Popular Bank & Credit Union Marketing Articles Of 2012
Articles on brand strategy, branches, Facebook and mobile topped the most-read stories in 2012. Did you miss any of them?
Credit Union To Forgive Loans If World Ends
If the Mayan prediction that the world will end on December 21 actually comes true, Latitude 32 Credit Union will forgive members’ new auto loans.
How Much Do Credit Union Marketing Executives Make?
Do you deserve a raise? See what this credit union study reveals about marketing salaries and bonuses for everyone from senior execs down to coordinators.
The State of Branches In The Age of Automated Banking
This extensive, must-read branch briefing tackles everything from transaction declines and network sizes to consumer preferences and cross-selling.
Creative Thinking And Problem-Solving For Financial Marketers
Banking needs innovation and creative thinking as much as any industry, if not more. Here's a guide with 11 tips to help bank and credit union executives sharpen their creativity skills.
Reimagining Retail Banking
Financial marketers need to wake up to the digital revolution, and swap branch-based thinking with a new vision that embraces hardcore data analytics.
The Gamification Of Retail Banking Services
Gamification is the hot topic among financial marketers these days, and everyone wants to play. But what’s it going to take to win?
The Comprehensive Guide To The Un- And Underbanked
This huge study will tell everything you'll ever want to know about unbanked and underbanked consumers in the U.S.
Must Read: The Economist’s Ultra Deep Dive Into Retail Banking
The Economist has the most exhaustive journalistic exploration of retail banking ever undertaken — a sprawling series of essays totaling over 20,000 words!
What’s Hot In Financial Marketing? What’s Not?
A list of what's in and what's out in the world of retail banking. Hot: big data, the underbanked, P2P payments. Not: branches, Pinterest, Gen-Y.
Who’s Using Banks? For What? Who’s Switching? And Why?
This massive Ernst & Young survey of nearly 30,000 bank customers around the world reveals a host of insights and patterns behind their behavior.
The Branch Paradox: Consumers Say One Thing, Do Another
Bank customers say they value having a bank branch close by, but nearly half visit their branch fewer than five times per year.
One In Five Consider Switching Banks, But Obstacles Hold Them Back
What's stops people from switching banks more than they do? And what can financial marketers do about it? This report has the answers.
Everything You Should Know About Branding (But Were Afraid To Ask)
For all the talk about "brands" and "branding," there's a lot of confusion about what these terms mean, even among marketing VPs and CMOs at big banks and credit unions.
How To: Brand Books For Retail Financial Institutions
What is a brand book? Who are they for? What goes in them? Here’s a comprehensive guide with answers to all your questions.
The Accidental Invention: The Origin Of Piggy Banks
Ever wonder why kids stuff money into little pink ceramic pigs? It has nothing to do with the farm animal, and everything to do with ancient clay and rhetoric.
Is It Time For You To Rebrand?
The answer is, “It depends,” and it hinges on whether you are changing who you are at a fundamental level, or just changing what you're saying in advertising.
Bank Bashing: The (Questionable) Power Of Negative Attack Ads
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
10 Of The Best Banking Brands To Watch
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.
Confessions Of A Social Media Skeptic
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.
