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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Differentiation Archive

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The 2 Most Important Branding Questions You Could Ever Answer

The 2 Most Important Branding Questions You Could Ever Answer

June 21st, 2011
What makes your financial institution unique? If you can't recognize the differences, then neither can consumers who will be forced to compare you only on  
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Your Service Is Not What Differentiates You

Your Service Is Not What Differentiates You

March 24th, 2010
Think your service makes you special? So does every other bank and credit union.  
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Differentiation: The Key to Branding

Differentiation: The Key to Branding

March 26th, 2009
Human beings are hard-wired to notice things that stand out. There are only a few basic principles that drive all successful brands. You must be  
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Credit Union Core Values: Any Different Than Banks?

Credit Union Core Values: Any Different Than Banks?

January 27th, 2009
The Financial Brand first looked at the core values of 50 banks. Now, we’re repeating the exercise, but this time we’re looking at credit unions’  
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Core Values: Do All Banks Really Believe the Same Thing?

Core Values: Do All Banks Really Believe the Same Thing?

January 26th, 2009
If all banks pretty much share the same core values, then what good are they?  
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Dividends: A Huge Differentiator for Credit Unions

Dividends: A Huge Differentiator for Credit Unions

January 22nd, 2009
Filene recently released an excellent report that tackled this question: “What is ‘the credit union brand’ good for?” It’s a fair question. In the war  
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STRNLE

STRNLE

July 15th, 2008
The 'Wheel of Fortune' teaches financial marketers an importance lesson about CRaP branding.  
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Banks: Less Differentiated Than a Bar of Soap

Banks: Less Differentiated Than a Bar of Soap

June 17th, 2008
A study found that banks had the least differentiation and soap brands had the most. What's to blame?  
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‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator

‘Rewards Checking’: Bancvue’s Ubiquitous Differentiator

June 04th, 2008
“Aren’t you ready for real differentiation?” Financial institutions across the country are duking it out over high-interest checking accounts, the ones paying upwards of 6.25%.  
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Reminder: Differentiate or Die

Reminder: Differentiate or Die

February 11th, 2008
“In today’s business environment, the word ‘same’ could be shorthand for ‘out of business.’” — Dan Clark  
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Gen-Y CU staffer defines financial branding perfectly

January 17th, 2008
Never mind that the author of this blog post is only 21, this kid nails it: “The best way to draw people in is to  
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“Better sameness” vs. true differentiation

January 12th, 2008
“The challenge is that most banks have a long legacy of product-centric, ‘everything for everybody’ ways of thinking. This leads to decision-making and resource commitments  
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A look back at NewGround research from 2004

January 01st, 2008
The Northwestern Financial Review ran a story back in 2004 on research conducted by financial consulting firm NewGround Resources. The study included 480 credit unions.