Leadership & Culture Archive
ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.
You can clearly tell what the strategic priorities are for Servus Credit Union's C-suite simply by reading a new, vividly detailed job description.
Here is an excellent way to spark conversations in your branches that is both simple and effective.
Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President of Unbanking.” Amy Stanton, AVP/Marketing at Connex, said the role is “essentially a snazzy name for a marketing intern who will represent all things Connex in the young community around […]
“This won’t happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a brand image tarnished by bailouts, the Royal Bank of Scotland and sister bank NatWest launched what the pair of financial institutions call their “Customer Charter.” Created by- and for customers, […]
If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can develop between an organization’s senior leadership at corporate headquarters and staff on the frontlines. The outline for the new reality series is simple. Each week a chief executive from a […]
It started like any other typical Tuesday afternoon interview, as Macquarie Private Wealth expert Martin Lakos discussed the Australian central bank’s latest interest rate decision with the Seven Network. But unknown to Lakos, a colleague, Macquarie broker David Kiely, can be seen over his shoulder in the background ogling pictures of Australian supermodel Miranda Kerr. […]
Your brand isn’t what you say it is. It’s what they say it is. – Marty Neumeier, ‘The Brand Gap’ You can have a carefully calculated brand strategy, ripe with insights and good intentions. You can have a multi-million dollar marketing campaign. You can run your billboards, TV commercials, print ads, radio spots — all […]
The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately named “Simon.” Simon is the portal for all employee communications — the guy who knows what’s going on inside the credit union. But Simon is more than just an intranet. […]
As part of a broader initiative to reach out to customers experiencing financial hardship, TD Canada Trust has created TD Helps, a subsite featuring 12 employee videos. The project was inspired by stories shared among employees on TD’s intranet. Most of the videos — 10 of the 12 in fact — are firsthand testimonials, where […]
BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive compensation aren’t enough to deal with, the bank has to respond to public outrage when one of their 300,000 employees makes a moronic decision. Well, make that two employees… The […]
This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1) read the script below, and/or (2) get your financial institution to change its silly policy. Customer: I was hoping you could help me. Sales Rep: We can make that happen! […]
$4 million severance one day… $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year before the 3-way marriage between Servus, Community Savings and Common Wealth Credit Unions. The merger, which received tremendous support from members who voted overwhelming to approve it, was the largest […]
Right now, there is much debate about how much banking executives should or shouldn’t make. Is $1 million too much? Is $500,000 fair? What about bonuses? One of the big concerns is that Washington will end up structuring compensation packages at banks (along with shareholder dividends and interest rates). Socialized banking here we come? But […]
If all banks pretty much share the same core values, then what good are they?
Filene released a study on employee perceptions of credit unions. The study concludes that credit union employees are confused about what “a credit union” is. Among the conclusions: Employees agree on the “credit union idea” but have a very difficult time explaining that idea to external parties. Employees can’t neatly compartmentalize how a credit union […]