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Internal Culture & HR Archive

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Financial Firm Green Lights Social Media For All 1,000 Employees

Financial Firm Green Lights Social Media For All 1,000 Employees

An investment firm has given its entire staff -- all 1,000 of them -- the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.  
2
Credit Union Gives Members Rare Peek Behind the Scenes

Credit Union Gives Members Rare Peek Behind the Scenes

Nine members of TruStone Financial got an unusual all-day tour of the credit union's inner workings, including a Q&A luncheon with the Chairman and CEO.  
2
Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts

Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts

Walking the service talk with an internal guerilla branding campaign that treats employees like customers.  
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How Much Do Credit Union Marketers Make? And Are They Happy?

How Much Do Credit Union Marketers Make? And Are They Happy?

Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.  
2
6 Tips for Building a Brand Culture and Improving Internal Communications

6 Tips for Building a Brand Culture and Improving Internal Communications

It takes work to improve internal communication and cultivate a strong culture, but there is a big payoff for those who get it right.  
0
Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally

Staff Get Culture Books & Music CDs at Brand Kickoff Pep Rally

ABNB wanted to make sure employees understood its new brand first before unveiling it to the rest of the world. Smart.  
3
Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan

Help Wanted Ad Offers Rare Glimpse Into Strategic Marketing Gameplan

You can clearly tell what the strategic priorities are for Servus Credit Union's C-suite simply by reading a new, vividly detailed job description.  
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Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired

Bank’s Social Media Policy Says Snitch & Spy on Your Friends or You’re Fired

Read the document for yourself and see if you think it sounds reasonable.  
3
Angry Customers Are Gifts

Angry Customers Are Gifts

Turn unsatisfied customers into happy brand evangelists using a service recovery strategy.  
22
Steal This Idea: The Ultimate Conversation Starter

Steal This Idea: The Ultimate Conversation Starter

Here is an excellent way to spark conversations in your branches that is both simple and effective.  
6
Wanted: Vice President of Unbanking

Wanted: Vice President of Unbanking

Connex Credit Union in Connecticut, whose slogan is “Unbank With Us,” is hosting a contest for a paid internship with a grand title, “Vice President  
0
Big Banks Roll Out 14 Promises in ‘Customer Charter’

Big Banks Roll Out 14 Promises in ‘Customer Charter’

“This won’t happen overnight, but we will be open about our progress.” — Brian Hartzer, CEO RBS and NatWest In an effort to repair a  
0
What Would You Find If You Went ‘Undercover?’

What Would You Find If You Went ‘Undercover?’

If you aren’t watching CBS’s new show Undercover Boss Sunday evenings, you should be. It’s an eye-opener about the kind of cultural disconnects that can  
2
Aussie Banker Caught on TV Ogling Semi-Nude Pics

Aussie Banker Caught on TV Ogling Semi-Nude Pics

It started like any other typical Tuesday afternoon interview, as Macquarie Private Wealth expert Martin Lakos discussed the Australian central bank’s latest interest rate decision  
6

Your Brand Isn’t What You Say It Is

Your brand isn’t what you say it is. It’s what they say it is. – Marty Neumeier, ‘The Brand Gap’ You can have a carefully  
34
Why Social Media Is A Fulltime Job

Why Social Media Is A Fulltime Job

Many financial institutions delving into social media simply shovel the additional workload on top of the existing marketing staff’s responsibilities. Reality Check: Even if your  
4
‘Simon’ Says… Check Out This Branded Intranet

‘Simon’ Says… Check Out This Branded Intranet

The Financial Brand interviewed Mary Olson, VP of Marketing, Delta Community, and talked about the credit union’s creative — and branded – employee intranet, affectionately  
3
TD Helps

TD Helps

As part of a broader initiative to reach out to customers experiencing financial hardship, TD Canada Trust has created TD Helps, a subsite featuring 12  
1
BofA’s Bad Eggs: Dumb & Dumber

BofA’s Bad Eggs: Dumb & Dumber

BofA has taken a lot of heat in the press lately. As if all the problems surrounding TARP, their merger with Merrill Lynch and executive  
1

Video: Crossing the Line With Cross-Selling

This parody video is pretty funny, so it must be hitting close to home. If you can’t watch YouTube videos at work, you can (1)  
10
Fired…Hired…Then Retired: The $4 Million CEO Debacle

Fired…Hired…Then Retired: The $4 Million CEO Debacle

$4 million severance one day… $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year  
0
AIG’s Security Tips for Surviving an Angry Mob

AIG’s Security Tips for Surviving an Angry Mob

An AIG corporate security memo, leaked to Gawker, advises employees on how not to fall victim to the populist horde calling for their heads. Click  
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