Credit Unions Archive
Credit Unions, Welcome to the Financial Crisis
Before last Friday, credit unions had remained fairly immune to the fallout from the financial meltdown. But with the implosion of U.S. Central and WesCorp, credit unions are now knee deep in the economic crisis.
 
Credit Union Gives Snarky ‘Greeting Card’ to Banks
Coast Capital Savings is collecting hundreds of signatures of Canadians in what the credit union is describing as “B.C.’s biggest greeting card.” The tongue-in-cheek card thanks big banks for charging Canadians $3 billion in fees
 
Portfolio: Allegiance Credit Union
Six years ago, Allegiance Credit Union based in Oklahoma City, became Third Degree Advertising’s first credit union client. Since then, the agency has helped dozens of other credit unions and state leagues. In addition to
 Credit Unions on YouTube: 2008 vs. 2009
Informal research conducted by The Financial Brand indicates a significant increase in the utilization of the popular video-sharing tool YouTube within the credit union industry. Still, the relatively small number of financial institutions that have
 The Weirdest Credit Union Videos on YouTube
[Note: This is a companion piece with today's other story, "Credit unions on YouTube: 2008 vs. 2009."] Meet David Jimenez Are Hispanic robots common at credit unions? Banks Suck Literally… as in a vacuum sucking
 
Credit Union Core Values: Any Different Than Banks?
The Financial Brand first looked at the core values of 50 banks. Now, we’re repeating the exercise, but this time we’re looking at credit unions’ core values. How are they different? How are they similar?
 
Dividends: A Huge Differentiator for Credit Unions
Filene recently released an excellent report that tackled this question: “What is ‘the credit union brand’ good for?” It’s a fair question. In the war for retail financial services, the battle line between banks and
 
Credit Unions, Welcome to the TARP Bailout…
“Credit unions have joined the long line of bailout recipients.” – NPR’s Marketplace For the past few months, the mainstream media had been heaping mounds and mounds of glowing press on credit unions. But last
 Credit unions glow in media spotlight (Part IV)
Back in September, as the economy began disintegrating, an unusual trend began to emerge. The media — who had been ignoring credit unions for decades — all of a sudden started talking about these member-owned
 
Don’t Throw the TARP on Credit Unions
For many years, credit unions have lobbied hard to make sure they get fair and equal treatment from the U.S. Government. But begging the Treasury for TARP money is not a good idea. CUNA, NAFCU
 ‘Banking’ Isn’t the B-Word Credit Unions Struggle With
People still argue about whether credit unions should use the word “banking” or not. The concern is that if credit unions use the B-word, they make themselves more like banks. If legislators can’t see any
 What Does The Word ‘Federal’ do for FCUs?
Federally chartered credit union have a few more options with their names than their state chartered counterparts. The huge number of federal banks and federal agencies using the word ‘Federal’ in their name creates a
 Most Common Words in Credit Union Names
#1) Employees – 1,553 #2) Community – 526 #3) County – 323 #4) Schools – 279 #5) West – 214 #6) Teachers – 214 #7) City – 199 #8) Postal – 183 #9) First –
 Four Points About a National CU Campaign
Call it what you want. “A national campaign.” “A state league campaign.” “A credit union brand campaign.” “A credit union awareness campaign.” It doesn’t matter. Here are four things to consider before pursuing one. 1.)
 











