Credit Unions Archive
If every credit union in the world agreed to perform random acts of kindness all on the same day, it could be worth as much as $4.3 billion in free PR value.
Nine members of TruStone Financial got an unusual all-day tour of the credit union's inner workings, including a Q&A luncheon with the Chairman and CEO.
Attracting profitable Gen-Y members has been an on-going challenge for credit unions, but one ad agency thinks they have the solution to this elusive marketing riddle.
The Financial Brand sat down UMe FCU to talk about their recent name change. In this candid Q&A interview, you'll hear frank insights about the challenges involved with rebranding a financial institution.
Some credit unions pay significantly lower rates on deposits than community banks, so is it fair to characterize credit unions as a better value?
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
If you think credit unions are tax-exempt because they are not-for-profit, member-owned cooperatives, think again...
Why the Boston Globe and a pair of editorials about community financial institutions were grossly misguided.
Bancography, a financial services consulting firm, released its 2010 rankings for its Bancography Brand Value Index (BBVI), a quantitative ranking of the brand strength of all US banks and credit unions. The firm developed the system so that it could assist financial institutions with evaluating the strength of their brands. The index calculates the value […]
In less than a day, Google News listed no less than 300 different stories about the failure of three corporate credit unions. Many reports inaccurately characterized the conservatorship of these institutions and the NCUIF payback plan as a “bailout.” Regardless of the truth and how it all works, a significant portion of the public isn’t […]
If you’ve never heard of Dell Credit Union, Ohio State University FCU or Kohl’s Credit Union, there’s a good reason. They don’t exist. It might have something to do with the branches US Bank has built to serve the employees working on the campuses of those organizations. Through US Bank’s On-Site Banking program, some of […]
“With free checking accounts becoming less prevalent in national banks, credit unions can be an invaluable resource for the average consumer.” — Greg McBride, Bankrate.com According to a study by Bankrate.com, 39 of the 50 largest credit unions in the U.S. still offer free checking. Key Question: With new regulations and increasing pressure to generate […]
Credit unions are celebrated for their smallness much more often than they are maligned by the ABA for their bigness. They are frequently lauded by the mainstream press, Congress and money management experts as cute, community-based financial institutions. But how small is too small (if there is such a thing)? When Chuck Bruen, the CEO […]
For some credit unions, a community charter may be their only avenue for survival. But for all others pondering an expanded charter, they seem to dwell on starry-eyed possibilities without acknowledging some very big branding issues. #1 Lost focus Credit unions with closed charters concentrate on the unique needs of a very specific and narrowly-defined […]
In 2008, Forth Worth Community Credit Union launched a new brand platform developed by Third Degree Advertising. The agency says the strategy behind the “You’re Worth More” positioning was to differentiate Fort Worth Community from banks, and to overcome any perception that the credit union had lost their “personal touch.” Here is a selection of […]