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Credit Unions Archive

Fired…Hired…Then Retired: The $4 Million CEO Debacle

April 06th, 2009

$4 million severance one day… $474,000 salary the next Steve Blakely joined Servus Credit Union back in March 2007, a little more than a year

SAC Uses New Look to Tout ‘The Credit Union Difference’

April 02nd, 2009

“Change means opportunity. Opportunity for our members, for our community, and for SAC Federal Credit Union.” – Gail DeBoer, President/SAC FCU After conducting research, SAC

Credit Unions, Welcome to the Financial Crisis

March 22nd, 2009

Before last Friday, credit unions had remained fairly immune to the fallout from the financial meltdown. But with the implosion of U.S. Central and WesCorp,

Credit Union Gives Snarky ‘Greeting Card’ to Banks

March 06th, 2009

Coast Capital Savings is collecting hundreds of signatures of Canadians in what the credit union is describing as “B.C.’s biggest greeting card.” The tongue-in-cheek card

Portfolio: Allegiance Credit Union

March 05th, 2009

Six years ago, Allegiance Credit Union based in Oklahoma City, became Third Degree Advertising’s first credit union client. Since then, the agency has helped dozens

The Weirdest Credit Union Videos on YouTube

February 06th, 2009

[Note: This is a companion piece with today's other story, "Credit unions on YouTube: 2008 vs. 2009."] Meet David Jimenez Are Hispanic robots common at

Credit Union Core Values: Any Different Than Banks?

January 27th, 2009

The Financial Brand first looked at the core values of 50 banks. Now, we’re repeating the exercise, but this time we’re looking at credit unions’

Dividends: A Huge Differentiator for Credit Unions

January 22nd, 2009

Filene recently released an excellent report that tackled this question: “What is ‘the credit union brand’ good for?” It’s a fair question. In the war

Credit Unions, Welcome to the TARP Bailout…

December 16th, 2008

“Credit unions have joined the long line of bailout recipients.” – NPR’s Marketplace For the past few months, the mainstream media had been heaping mounds

Credit unions glow in media spotlight (Part IV)

November 20th, 2008

Back in September, as the economy began disintegrating, an unusual trend began to emerge. The media — who had been ignoring credit unions for decades

Don’t Throw the TARP on Credit Unions

November 17th, 2008

For many years, credit unions have lobbied hard to make sure they get fair and equal treatment from the U.S. Government. But begging the Treasury

‘Banking’ Isn’t the B-Word Credit Unions Struggle With

October 31st, 2008

People still argue about whether credit unions should use the word “banking” or not. The concern is that if credit unions use the B-word, they

What Does ‘Federal’ do for FCUs?

July 08th, 2008

Federally chartered credit union have a few more options with their names than their state chartered counterparts. The huge number of federal banks and federal

Most Common Words in Credit Union Names

July 01st, 2008

#1) Employees – 1,553 #2) Community – 526 #3) County – 323 #4) Schools – 279 #5) West – 214 #6) Teachers – 214 #7)

Four Points About a National CU Campaign

December 27th, 2007

Call it what you want. “A national campaign.” “A state league campaign.” “A credit union brand campaign.” “A credit union awareness campaign.” It doesn’t matter.